Carli van Heerden | We Edit Podcasts

Dr. Shainna Ali on Instagram

The post 020: Monetizing Your Podcast While Staying True to Your Purpose with Arielle Nissenblatt first appeared on We Edit Podcasts.

Founder’s Corner #21 A Framework for Shifting Your Life and Creating Your Future

Carli van Heerden — Mon, 05 Feb 2024 13:30:00 +0000

Today, I want to take a look at a different angle when it comes to year planning. Rather waiting for things to unfold or just “happen”, today I want to share my simple framework for shifting your life and creating your future. I want to share with you the realization I’ve recently come to that I’ve got to take back the reigns and live intentionly…

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

It’s the Time for Shifting Your Life and Creating Your Future!

Continuing on the popular trend of what’s “in” and what’s “out” for 2024, this year something that is an absolute “in” is the concept of creating my own future.

Here’s the truth…

If you don’t take back the reigns of your own narrative and become the author of your own story, then others will dictate it for you.

So what does that mean exactly?

Well, a lot of times, without even knowing it, we let life simply happen to us.

We go with the flow on social plans.
We do the tasks we’ve been assigned at work.
We attend the events others want to go to.

And before you know it, you’ve got a whole year filled with things you didn’t necessarily set out to do.

This year I’ve decided to focus instead on living intentionally – when it comes to where I spend my time, the healthy boundaries I put in place, and even who takes up the majority of my precious time.

You need to start being the driving force behind what your life looks like so that you can anticipate what is to come.

After all, the best way to predict your future, is to create it!

Let’s look at my simple framework for shifting your life and creating your future.

1. Put It On Pause

Every single day we spend so much time simply reacting to what is going on around us — your phone, your kiddos, your job, you name it!
So, stop. Put it on pause.

Hold up a second, and just take a little time for yourself. Time that isn’t just reactive to the endless noise that surrounds your daily life. Take some real time to just be by yourself, free from distractions, and focus on what you want your life to look like.
Now answer some questions: What’s really important to you? What are you truly passionate about? What are you exceptional at? What is your purpose in life?

2. Think Big, Get Focused

When you’re creating your future, it is not the time to hold back.

Let go, and think BIG!

What are you capable of when you reach for your maximum potential? Just think about what you can accomplish if you bring your whole self to the table.

“If you aim high, your success will be monumental.” – Michael Annese

Now, once you’ve got a clear idea of what is important to you and what you are capable of, it’s time to get focused. See your vision, imagine it being done, and think about the possibilities!

3. Make a Move!

It’s time to take ACTION!

Just take a small step towards the future you want to create. And then, prove to yourself that you are committed to making your vision a reality.

Accept nothing less than your personal best, and serve yourself a taste of your new future, a taste of what is to come.

A Final Word on Shifting Your Life and Creating Your Future!

What you do with your time matters. It shapes what is to come. So make every minute count!

Your life, your vision…Make it happen!

The Founder’s Corner posts are based on a segment of our weekly newsletter.

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

The post Founder’s Corner #21 A Framework for Shifting Your Life and Creating Your Future first appeared on We Edit Podcasts.

019: Embracing Flexibility on Your Podcasting Journey with Dr. Shainna Ali

Carli van Heerden — Mon, 29 Jan 2024 14:00:00 +0000

Being open-minded and flexible along on your podcasting journey creates freedom and gives direction to how we shape content. Ultimately, these qualities help us to better serve our audience! Joining us today on the Business Beyond the Mic podcast, is Dr. Shainna Ali, a mental health counselor, educator, and advocate, who is dedicated to destigmatizing mental health counseling and promoting global awareness of the importance of mental wellness. As the owner of Integrated Counseling Solutions LLC in Central Florida, she operates a strength-focused mental health clinic. Dr. Shainna hosts the Mental Wellness Practice Podcast, offering practical strategies for cultivating mental well-being. She is the bestselling author of the Self-Love Workbook and Self-Love Series, featured in numerous media outlets, and has received accolades, including UCF’s 30 under 30 and Noble Knights Distinctions, for her contributions to mental wellness.

As you tune in to this episode, you’ll discover the person behind Dr. Shainna, including her passions and aspirations, as we explore her podcasting journey. She stresses the importance of aligning your podcast with purpose and shares insights on what she wishes she knew before starting, the impact of high personal standards, and highlights three of the benefits of launching her show. Don’t miss out on this insightful conversation, so start listening now. Enjoy!

Takeaways From This Episode:

Learn more about the who behind Dr. Shainna, including her passions and aspirations. We then dive into her podcast story and why she believes that your podcast should reflect your purpose and align with how you serve others.

What she wishes she had known before starting her podcast (and what she’s learned along the way) and why you should factor in the nature of your natural conversation when deciding on both potential guests and episode formats.

We chat about how our own high personal standards can act as a hindrance and Shainna then shares three of the biggest benefits of launching her show.

She reminds us to have an open mind and truly be flexible when it comes to your podcast journey. That flexibility can help you better serve your audience and gives you the freedom and direction to shape your content.

Shainna outlines the specific metrics she prioritizes and why, while also emphasizing her intentional decision not to constantly monitor them. She highlights why the hunt and adventure of figuring out why one episode became popular is her favorite metric.

Quotes:

“[The podcast] is a wonderful opportunity to create accessible information.” — Dr. Shainna Ali [0:05:00]

“I’m an educator at the end of the day — I’ve been really tethered to the goal of wanting to make sure that the listener learns something that they may not have access to or may not even be learning in their counseling office even if they are going in for therapy.” — Dr. Shainna Ali [0:14:27]

“I know that if I am going to have someone on, it’s going to be someone that’s well-vetted, someone that I trust. That is a non-negotiable for me.” — Dr. Shainna Ali [0:21:57]

Longer Quotes:

“Something that I like about a podcast, [is] we never know who’s really listening — we have these fun fancy stats on the backend of things but you never know who’s willing to listen to a podcast that may be a little bit more intimidated to go into a counseling office, take a class, [or] fill in the blank.” — Dr. Shainna Ali [0:16:35]

Resources from Today’s Episode:

Dr. Shainna Ali

Dr. Shainna Ali on LinkedIn

Mental Wellness Practice Podcast

The Self-Love Workbook: A Life-Changing Guide to Boost Self-Esteem, Recognize Your Worth, and Find Genuine Happiness

Connect with Carli:

Nichole Perkins on LinkedIn

The post 019: Embracing Flexibility on Your Podcasting Journey with Dr. Shainna Ali first appeared on We Edit Podcasts.

Founder’s Corner #20 Year Planning: How to Get the Most Out of 2024

Carli van Heerden — Mon, 29 Jan 2024 13:00:00 +0000

We still in the beginning phases of 2024. However, it seems like “planning for the year” just won’t take a break. So this week I wanted to take a step back and let you in on the three things I’m doing this year when it comes to year planning to help me get the most out of 2024.

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Year Planning: How to Get the Most Out of 2024

Let’s start off strong with this great quote…

“Never underestimate the power you have to take your life in a new direction.”
Germany Kent

The end of the year still seems so far away, and there are a lot of things that have to happen before we get back into review mode. But thinking back on my review from last year there are a few things that stand out:

The benefits of stepping into new things
Speeding up your process to speed up your progress
Giving your journey an identifier to dictate your direction
The power of a strong network in all areas of your life

These lessons have helped me so much as I was sitting down to shape my goals for the new year. So how can you implement these into the nitty gritty when it comes to some year planning?

Let’s dive into…

Year Planning: Three Action Steps to Help You Get the Most Out of Your 2024

1. Add in new experiences

Research shows that as we age, life seems to go by faster because we are experiencing fewer things for the very first time. This has caused us to spend the majority of our days on auto-pilot because no new skills are required.

This got me thinking that if we continue down that trajectory, how out of practice we will become!

So instead, let’s focus on injecting new experiences into our daily lives. Planning your day, month, and year can help you to do this – simply make it a habit!

For example, here are some ways to add new experiences into your podcast:

Adding in video.
Selecting ways to monetize.
Changing up the format.
Experimenting with new ideas and topics.

Now this is just a quick example for your podcast – so just imagine the ways you can find new experiences in your personal life too!

2. Choose your word

Next, let’s choose your word! What is a word or phrase that outlines what you want to achieve this year?

To help with this, let’s fill in the blank:

2024 will be the year of _____.

Your word or phrase of the year might be fitness related, or it might be work related. For me, 2023 was the year of continuously reinventing myself.

This year I keep being drawn to the idea of “novelty” (and this fits in perfectly with the goal of injecting new experiences into my daily life!).

Simply put, I’ve gotten tired of chasing the trends just to get there and to realize that there is already a new trend. So instead, this year I will be operating with the phrase “pivoting towards novelty”.

When the trend goes left, I will be going right! Essentially, the aim is to be a trendsetter, not a trend follower.

So how will you finish this sentence?

2024 is the year of ___.

3. Continue to build your network

As I mentioned, there is power in having a strong network in all areas of your life! This rings true when you are trying to grow your podcast, build your audience, reach new listeners, find the right guests…the list goes on!

For this year, it is time to prioritize relationships. Not only in your personal life, but also in your podcast and in your work life!

These connections can prove to be so valuable when it comes to the impact that you want to make in this world.

So make a point to attend a podcast event, reach out to your favorite podcasters, find new ways to connect with your listeners online and in person, and really invest in building a strong community around your message and your “why”.

Here’s To You, 2024!

So, let’s make 2024 the best year yet! Use my three action steps as a guide, make them your own, and you’ll be on your way to making the most out of 2024.

The Founder’s Corner posts are based on a segment of our weekly newsletter.

The post Founder’s Corner #20 Year Planning: How to Get the Most Out of 2024 first appeared on We Edit Podcasts.

018: Taking a Bite-Sized Approach to Your Podcasting Journey with Nichole Perkins

Carli van Heerden — Mon, 22 Jan 2024 16:00:00 +0000

Podcasting, especially when it’s mission-driven, is an ongoing process of learning, evolving, and seeking help when needed. Today, we welcome Nichole Perkins, founder of PrimaFoodie and the host of the PrimaFoodie Podcast, to discuss her podcasting journey and her goal to change the way we eat, one episode at a time.

In this conversation, you’ll find out what inspired Nichole to start her business, how she knew it was time to extend her mission to podcasting, her goals for the podcast, and more. We also discuss how she selects her guests before Nichole delves into how her podcast is structured and how she measures its success. Finally, she tells us about her exciting new e-book that explores some of the common additives found in our food!

Takeaways From This Episode:

While Nichole’s dissatisfaction with the status quo of food culture was frustrating, it also inspired the creation of PrimaFoodie. She tells us how she aims to change the food system and make a difference in the world through her company and her podcast.

Nichole shares why her PrimaFoodie Podcast feels like an extension of the company itself and how she knew it was the next step. She also tells us why she doesn’t focus on video and the most important goals she had in mind when starting the podcast.

Gain insight into her process for choosing her guests and how she ensures that she has a variety of different people on her podcast. The importance of diversity and making episodes easy to understand for the average person.

For anyone with a podcast, audience feedback is critical! Nichole shares how she gets feedback on her podcasts, why she feels she has lots to learn, and her monetization plan for the podcast. She also explains why she chose to publish her podcasts in seasons and how she made that decision.

Get a first look at her new e-book on common additives and food before we explore how Nichole’s podcast has given her an opportunity to dive deeper into topics, why she loves asking bold questions, and the importance of meeting her guests where they are.

There are numerous benefits to outsourcing skills you are not great at when producing a podcast. Find out Nichole would have a bigger team, a studio, and portable equipment for her podcast if money were no object!

Quotes:

“The important thing [about podcasting] is the connection and the conversation.” — Nichole Perkins [0:07:54]

“For the most part, people are always just happy to make the connection and share it with the world.” — Nichole Perkins [0:08:37]

“My goal was just to start more conversations, to guide them, and be a part of them. In everyday circles, I wasn’t hearing that on podcasts or not in the same way. In that respect, I’ve achieved my goal.” — Nichole Perkins [0:09:28]

Resources from Today’s Episode:

Nichole Perkins on Instagram

PrimaFoodie
PrimaFoodie Podcast

Connect with Carli:

Podnews Daily, Podnews Weekly Review

The post 018: Taking a Bite-Sized Approach to Your Podcasting Journey with Nichole Perkins first appeared on We Edit Podcasts.

Founder’s Corner #19 How to Make Better Decisions at the Crossroads of Goal Setting

Carli van Heerden — Mon, 22 Jan 2024 13:30:00 +0000

Today, at the Founder’s Corner, we’re focusing on how to make better decisions when we find ourselves at the crossroads of goal setting. This can be a tough, and often overwhelming space to be in. But keep reading because I’m sharing 3 clarifying questions you can ask yourself when you’re at a crossroads and need some help with the decision-making process!

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Goal Setting and the Decision-Making Process

In the spirit of the New Year and the task of setting goals for yourself, I wanted to touch on something that is sometimes overlooked in this season.

During the goal-setting process, more often than not, we are faced with some daunting crossroads. So what do you do when a potential goal brings you to a fork in the road? What tools do you use when you get to these crossroads and you are unsure of which path to take?

The tricky thing about a goal with different outcomes is, how do you pick up speed to accomplish the goal if you don’t know the destination?

Now, it feels like so far it’s just been a series of questions. Which is quite fitting since my strategy for making a decision at a fork in the road is to ask myself three clarifying questions…

But more on that later!

First, let’s look at some tools for making big decisions.

“We cannot solve our problems with the same thinking we used when we created them.”
Albert Einstein

Inevitably, when you face a fork in the road you might also be faced with a big decision. Whether that’s to start a podcast, or not? To leave your job, or not? To start a business, or not? To get married, start a family, move countries… the list goes on!

So where do you start?

Tony Robbins laid out Four Rules for decision-making, which include:

Write it down
Get clear about your feelings
Let go of fear
Recognize your values

This strategy has worked wonders when making big decisions. Once you become clear on the obstacle/opportunity in front of you and know what you value, you can move past the fear and take the right road for YOU!

Goal Setting: 3 Clarifying Questions For When You are Faced with the Fork in the Road

1. Where in your life do you desire something more?

In which area of your life, business, podcast, wellness, etc. are you constantly craving something better? Something more than what you’ve achieved thus far?

This is a strong indication that it’s time to make a change and to pivot towards that new desire.

Whether this is changing up the format of your podcast, spending more time writing, or even focusing on building your personal brand – there are always new opportunities for “more”!

2. What truth are you ignoring?

If you’re standing at the crossroads there is always something that led you there to begin with. So what are you avoiding looking at because it’s too hard or uncomfortable to deal with? What is your inconvenient truth?

This can be as simple as a marketing strategy that isn’t working, or a sponsor partnership that is no longer aligned. Or it can be as life-changing as knowing when to call it quits or when it’s time to do a complete overhaul of your podcast or your personal brand.

Whether you’re starting over or starting something new, it’s scary and disruptive for your comfort zone, either way. But once you’ve nailed down the truth and faced it head-on, your path forward becomes so much clearer and you can make the best decision for yourself.

3. What do you need to let go of?

Now that you know where you want to go and what you need to change, it’s time to take a closer look at your habits, strategies, and activities and to get brutally honest. Which do you want to change? And what do you need to let go of in order to move forward?

I read today that “if you want to be the noun, first do the verb” (a poetic message by Austin Kleon here).

This absolutely hit home for me!

If you want to be a podcaster, record podcast episodes. If you want to be a writer, then spend time writing! It’s time to let go of what you’re trying to “be” and focus on actually doing the work to get there.

All this said, there are two important things to remember when you hit that fork in the road:

Takeaway Points for How to Make Better Decisions…

► One: There is no right or wrong answer. Make sure to gather as much information to make the best decision for YOU!

► Two: Nothing is set in stone. Make a decision, test it out, re-evaluate, and pivot if necessary.

The Founder’s Corner posts are based on a segment of our weekly newsletter.

The post Founder’s Corner #19 How to Make Better Decisions at the Crossroads of Goal Setting first appeared on We Edit Podcasts.

017: Tracking the Pulse of the Podcasting World with James Cridland

Carli van Heerden — Mon, 15 Jan 2024 14:00:00 +0000

If you’re new to the podcasting scene and seeking a go-to source for the latest industry news and daily updates, Podnews is your ultimate destination. We are so excited to welcome James Cridland to the podcast today. James, editor of Podnews and a seasoned radio futurologist, writer, consultant, and public speaker, has been a prominent figure in the audio industry since 1989. With an impressive track record, he introduced the world’s first streaming radio smartphone app in 2005 for the original Virgin Radio in London, launching daily podcasts earlier in that year. In 2007, he joined the BBC, working on the BBC Player for radio and dramatically increasing the service’s audio quality. After contributing to the foundation of the UK Radioplayer, he worked globally with businesses such as Canada’s Vista Radio, Pure and Frontier Silicon, talkSPORT, ABC, and media companies worldwide. His focus was guiding them on the benefits and challenges that new platforms bring to their business.

As we jump into this incredibly insightful conversation, James shares the story of building Podnews and its success, highlighting lessons learned. We delve into community engagement, the importance of consistency, and James’ advice on effective show monetization. He emphasizes the significance of analyzing show metrics, and podcast trends, and understanding audience behavior. Be sure not to miss out on this great conversation. Thanks for listening!

Takeaways From This Episode:

James shares his incredible podcasting story, including the reason behind launching his podcasts, and all of the lessons he’s learned on this journey of bringing podcast news to life and building Podnews to its success today.

He emphasizes the benefits he saw when he married his podcast and his newsletter and highlights why the newsletter contains more features and information.

The importance of consistency in building your audience, keeping in mind your potential new listeners, how Podnews can be utilized by companies, and what it looks like to be embedded in the community that you serve.

Why he believes you should forget about the numbers and focus on the trends when looking at your podcast metrics. James also reminds us to dig deep into the metrics of your podcast, using the tools to your advantage and truly understanding how your audience listens to your show.

Delve into James’ incredible advice on finding the right partnership for monetizing your show and his thoughts on the future of Podnews and the podcasting industry.

Quotes:

“When you have a look at podcast hosting companies, it’s interesting spotting those podcast hosting companies where the big bosses, the CEOs are running a podcast and where they’re not.” — @JamesCridland [0:06:49]

“I used to say in the podcast for more than a year, I said, the podcast is good, but the newsletter is better.” — @JamesCridland [0:12:20]

“I think that that is an important thing when it comes to being a newsletter writer, being a daily podcaster. It’s all to do with consistency and making sure that you are always there.” — @JamesCridland [0:14:14]

“Almost every single day, I’m writing for the person that hasn’t got into this industry yet, the person that is just striving to understand.” — @JamesCridland [0:16:39]

“Being involved with that [podcasting] community is important because people will see you as hopefully, not an argumentative person, but hopefully, as a friend who is there to help.” — @JamesCridland [0:18:28]

“If you’re a serious podcaster, I think keeping up to date with the industry is an important thing. Hopefully, we [at Podnews] provide tools that might actually help people do that..” — @JamesCridland [0:31:59]

Resources from Today’s Episode:

James Cridland

James Cridland Email

James Cridland on LinkedIn

James Cridland on X

James Cridland Cellphone Australia: +61 447 692 743

James Cridland Phone Number UK: +44 20 7100 1811

James Cridland Contact

Apple Podcast Connect

Spotify for Podcasters

Podcast Industry Data

Joe Rogan

Adam Curry on X

Connect with Carli:

Nathaniel Ernst on Instagram

The post 017: Tracking the Pulse of the Podcasting World with James Cridland first appeared on We Edit Podcasts.

Founder’s Corner #18 The Triple-A Framework for How to Turn Mistakes into Opportunities

Carli van Heerden — Mon, 15 Jan 2024 13:30:00 +0000

Today, at the Founder’s Corner, we’re tackling a big one…how to turn mistakes into opportunities! Let’s be honest, no one enjoys making mistakes. But mistakes are a part of life. And so today, I want to share the strategy I’ve used to help me reshape my relationship with mistakes and rather turn them into opportunities.

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

How to Turn Mistakes into Opportunities

As 2023 came to an end, I couldn’t help but reflect on all that has happened throughout last year. Everything from successes, to failures, to big lessons – they come to mind all at once!

But as I was reviewing all the events, there’s something that I’ve been stuck on… where can I see the growth?

“Mistakes are a fact of life. It is the response to error that counts.”
Nikki Giovanni

Mistakes and failures are inevitable. That’s life!

But what I’ve come to learn is that they are much easier to swallow when you’ve turned them into opportunities. This can be through:

Personal growth.
Doing things better.
Making a mindset shift.
Taking a necessary reset.

More often than not, mistakes in podcasting are simply a result of something you haven’t yet learned, testing a new process, human error, and so on.

It’s not that you’re purposefully setting out to make mistakes or fail. You simply might not know the best way to do things yet.

Enter… opportunity!

As you learn new methods, and what works best you not only improve personally as a podcast host, but you can guide and teach others to do the same.

So what does it look like when you make this mindset shift?

Let’s dive into my Triple-A Framework for how to turn mistakes into opportunities.

The Triple-A Framework for How To Turn Mistakes into Opportunities

1. Acknowledge

The first step towards growth is to actually acknowledge the mistakes you’ve made. Set out to find those valuable learning lessons and note them on your journey.

On top of that, find ways that you can improve. Where are the opportunities for real growth and how can you capitalize on them?

So whether you accidentally mixed up your calendar dates and missed a podcast interview, or you forgot to select the right microphone for your recording, step out and claim it!

From there, you can only do better! With things like a scheduling calendar that sends out reminders, or a proper pre-interview checklist – you can get it done!

2. Analyze

Once you’ve recognized your mistakes and failures, now you can capitalize on learning from them in order to teach others. Analyze exactly where things went wrong, how you can do it differently moving forward, and what you’ve learned along the way.

“Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful.”
Margaret J. Wheatley

Continue to analyze each learning opportunity by reflecting on your progress as you go. This will help you to see the path more clearly so you can always start better the next time!

This is especially true for your podcast. For example, the more you teach others about your podcasting process, the better your process becomes in turn.

Analyzing every aspect helps iron out all the kinks. And who knows? Perhaps your solution could be useful to others as well.. ding*ding* business opportunity!

3. Adapt

And finally, the best way to ensure that mistakes aren’t repeated is to always have a learning mindset. When you use the feedback life gives you and you remain teachable, you are much more likely to be able to adapt to challenging situations.

Be sure to put your learnings into practice! Apply what you’ve learned so you can actually reap the benefits, turning those mistakes into opportunities.

Final Takeaway!

The podcast industry is changing all the time, with new technologies, new platforms, new equipment, or even podcasting styles – you name it!

Staying true to this learning mindset and allowing yourself to easily adapt is key for seizing those opportunities for your podcast.

When we learn from our mistakes and try to find the opportunities in each situation, you will see tremendous growth and improvement through these valuable lessons.

So find the lessons, strategize a plan, and adapt!

The Founder’s Corner posts are based on a segment of our weekly newsletter.

The post Founder’s Corner #18 The Triple-A Framework for How to Turn Mistakes into Opportunities first appeared on We Edit Podcasts.

016: Integrating Your Podcast Experience into the Fabric of Your Business with Nathaniel Ernst

Carli van Heerden — Mon, 08 Jan 2024 14:00:00 +0000

Nathaniel Ernst is a kinesiologist and personal trainer in Calgary, Alberta. He is the owner-operator of NATEFIT Integrated Fitness and Nutrition, taking a sustainable approach to health and fitness. He also hosts the Down and Dirty Podcast, where he delves into health and fitness topics as an extension of NATEFIT’s mission.

Today’s episode explores what it means to infuse your personal passion into your business and truly integrate your podcast into your business model. Nate gives us a welcome reminder that it’s natural to have a list of fears when you first create your own podcast and that everyone has to start somewhere! We also talk about the immeasurable value of time and why it is the greatest investment you can make in your podcast, plus so much more.

Takeaways From This Episode:

Nate’s journey has been all about turning his personal passions and interests into a career, and it shows! His passion for learning and connecting with others inspired the launch of his podcast, Down and Dirty, which acts as an extension of NATEFIT today.

Beyond interviewing his guests, Nate’s goal is to have a conversation that allows listeners to learn as they get to know each person and hear their story. His primary goal is to equip his listeners with actionable tools and practical knowledge to support their health and fitness journeys.

The Down and Dirty Podcast might not be what you think of when you think of health and fitness, but that’s exactly why Nate chose the name. It’s a little provocative and sparks curiosity to inspire listeners to press play!

The biggest obstacle Nate faced when starting his podcast was getting comfortable enough to move beyond the fear of being criticized. He also had to learn how to put each guest at ease before hitting record. This is a reminder that we are not alone in those initial fears that we have when starting a podcast.

Podcasting has changed how Nate interacts with his clients; connecting with them and asking questions to truly understand their experience. He uses his podcast to expand his knowledge to better serve his clients, truly integrating it into the fabric of his business

His most non-negotiable resource is undoubtedly the time he invests in his podcast. His advice is to value your time and recognize that it is the best investment that you can make in your podcast.

Quotes:

“The primary goal [of the Down and Dirty podcast] is to equip listeners with actionable tools and knowledge. I want to share knowledge with the listeners while I learn.” — Nathaniel Ernst [0:06:25]

“I try not to make it an interview. I want people to really get to know the guests and feel a part of the conversation. That’s how I learn best. I think that’s a great way to engage the audience as well.” — Nathaniel Ernst [0:06:45]

“Something that I started to notice throughout the podcast is [that] I have this unique opportunity to have these guests on where I probably wouldn’t have had a deep conversation with them before.” — Nathaniel Ernst [0:13:46]

“[Know] that you’re not alone. It’s natural to have fears. Everyone is starting from somewhere.” — Nathaniel Ernst [0:19:15]

“My biggest piece of advice is just be you. Be authentically you.” — Nathaniel Ernst [0:25:23]

Resources from Today’s Episode:

Nathaniel Ernst

NATEFIT

Down and Dirty Podcast

Nathaniel Ernst on Facebook

Episode 23: Juggling Projects and Finding Diners with Joe Keery

Episode 21: From Tragedy to Triumph with Chris Cederstrand

Chris Cederstrand

Connect with Carli: