Business Beyond the Mic | We Edit Podcasts

Dr. Shainna Ali on Instagram

The post 020: Monetizing Your Podcast While Staying True to Your Purpose with Arielle Nissenblatt first appeared on We Edit Podcasts.

019: Embracing Flexibility on Your Podcasting Journey with Dr. Shainna Ali

Carli van Heerden — Mon, 29 Jan 2024 14:00:00 +0000

Being open-minded and flexible along on your podcasting journey creates freedom and gives direction to how we shape content. Ultimately, these qualities help us to better serve our audience! Joining us today on the Business Beyond the Mic podcast, is Dr. Shainna Ali, a mental health counselor, educator, and advocate, who is dedicated to destigmatizing mental health counseling and promoting global awareness of the importance of mental wellness. As the owner of Integrated Counseling Solutions LLC in Central Florida, she operates a strength-focused mental health clinic. Dr. Shainna hosts the Mental Wellness Practice Podcast, offering practical strategies for cultivating mental well-being. She is the bestselling author of the Self-Love Workbook and Self-Love Series, featured in numerous media outlets, and has received accolades, including UCF’s 30 under 30 and Noble Knights Distinctions, for her contributions to mental wellness.

As you tune in to this episode, you’ll discover the person behind Dr. Shainna, including her passions and aspirations, as we explore her podcasting journey. She stresses the importance of aligning your podcast with purpose and shares insights on what she wishes she knew before starting, the impact of high personal standards, and highlights three of the benefits of launching her show. Don’t miss out on this insightful conversation, so start listening now. Enjoy!

Takeaways From This Episode:

Learn more about the who behind Dr. Shainna, including her passions and aspirations. We then dive into her podcast story and why she believes that your podcast should reflect your purpose and align with how you serve others.

What she wishes she had known before starting her podcast (and what she’s learned along the way) and why you should factor in the nature of your natural conversation when deciding on both potential guests and episode formats.

We chat about how our own high personal standards can act as a hindrance and Shainna then shares three of the biggest benefits of launching her show.

She reminds us to have an open mind and truly be flexible when it comes to your podcast journey. That flexibility can help you better serve your audience and gives you the freedom and direction to shape your content.

Shainna outlines the specific metrics she prioritizes and why, while also emphasizing her intentional decision not to constantly monitor them. She highlights why the hunt and adventure of figuring out why one episode became popular is her favorite metric.

Quotes:

“[The podcast] is a wonderful opportunity to create accessible information.” — Dr. Shainna Ali [0:05:00]

“I’m an educator at the end of the day — I’ve been really tethered to the goal of wanting to make sure that the listener learns something that they may not have access to or may not even be learning in their counseling office even if they are going in for therapy.” — Dr. Shainna Ali [0:14:27]

“I know that if I am going to have someone on, it’s going to be someone that’s well-vetted, someone that I trust. That is a non-negotiable for me.” — Dr. Shainna Ali [0:21:57]

Longer Quotes:

“Something that I like about a podcast, [is] we never know who’s really listening — we have these fun fancy stats on the backend of things but you never know who’s willing to listen to a podcast that may be a little bit more intimidated to go into a counseling office, take a class, [or] fill in the blank.” — Dr. Shainna Ali [0:16:35]

Resources from Today’s Episode:

Dr. Shainna Ali

Dr. Shainna Ali on LinkedIn

Mental Wellness Practice Podcast

The Self-Love Workbook: A Life-Changing Guide to Boost Self-Esteem, Recognize Your Worth, and Find Genuine Happiness

Connect with Carli:

Nichole Perkins on LinkedIn

The post 019: Embracing Flexibility on Your Podcasting Journey with Dr. Shainna Ali first appeared on We Edit Podcasts.

018: Taking a Bite-Sized Approach to Your Podcasting Journey with Nichole Perkins

Carli van Heerden — Mon, 22 Jan 2024 16:00:00 +0000

Podcasting, especially when it’s mission-driven, is an ongoing process of learning, evolving, and seeking help when needed. Today, we welcome Nichole Perkins, founder of PrimaFoodie and the host of the PrimaFoodie Podcast, to discuss her podcasting journey and her goal to change the way we eat, one episode at a time.

In this conversation, you’ll find out what inspired Nichole to start her business, how she knew it was time to extend her mission to podcasting, her goals for the podcast, and more. We also discuss how she selects her guests before Nichole delves into how her podcast is structured and how she measures its success. Finally, she tells us about her exciting new e-book that explores some of the common additives found in our food!

Takeaways From This Episode:

While Nichole’s dissatisfaction with the status quo of food culture was frustrating, it also inspired the creation of PrimaFoodie. She tells us how she aims to change the food system and make a difference in the world through her company and her podcast.

Nichole shares why her PrimaFoodie Podcast feels like an extension of the company itself and how she knew it was the next step. She also tells us why she doesn’t focus on video and the most important goals she had in mind when starting the podcast.

Gain insight into her process for choosing her guests and how she ensures that she has a variety of different people on her podcast. The importance of diversity and making episodes easy to understand for the average person.

For anyone with a podcast, audience feedback is critical! Nichole shares how she gets feedback on her podcasts, why she feels she has lots to learn, and her monetization plan for the podcast. She also explains why she chose to publish her podcasts in seasons and how she made that decision.

Get a first look at her new e-book on common additives and food before we explore how Nichole’s podcast has given her an opportunity to dive deeper into topics, why she loves asking bold questions, and the importance of meeting her guests where they are.

There are numerous benefits to outsourcing skills you are not great at when producing a podcast. Find out Nichole would have a bigger team, a studio, and portable equipment for her podcast if money were no object!

Quotes:

“The important thing [about podcasting] is the connection and the conversation.” — Nichole Perkins [0:07:54]

“For the most part, people are always just happy to make the connection and share it with the world.” — Nichole Perkins [0:08:37]

“My goal was just to start more conversations, to guide them, and be a part of them. In everyday circles, I wasn’t hearing that on podcasts or not in the same way. In that respect, I’ve achieved my goal.” — Nichole Perkins [0:09:28]

Resources from Today’s Episode:

Nichole Perkins on Instagram

PrimaFoodie
PrimaFoodie Podcast

Connect with Carli:

Podnews Daily, Podnews Weekly Review

The post 018: Taking a Bite-Sized Approach to Your Podcasting Journey with Nichole Perkins first appeared on We Edit Podcasts.

017: Tracking the Pulse of the Podcasting World with James Cridland

Carli van Heerden — Mon, 15 Jan 2024 14:00:00 +0000

If you’re new to the podcasting scene and seeking a go-to source for the latest industry news and daily updates, Podnews is your ultimate destination. We are so excited to welcome James Cridland to the podcast today. James, editor of Podnews and a seasoned radio futurologist, writer, consultant, and public speaker, has been a prominent figure in the audio industry since 1989. With an impressive track record, he introduced the world’s first streaming radio smartphone app in 2005 for the original Virgin Radio in London, launching daily podcasts earlier in that year. In 2007, he joined the BBC, working on the BBC Player for radio and dramatically increasing the service’s audio quality. After contributing to the foundation of the UK Radioplayer, he worked globally with businesses such as Canada’s Vista Radio, Pure and Frontier Silicon, talkSPORT, ABC, and media companies worldwide. His focus was guiding them on the benefits and challenges that new platforms bring to their business.

As we jump into this incredibly insightful conversation, James shares the story of building Podnews and its success, highlighting lessons learned. We delve into community engagement, the importance of consistency, and James’ advice on effective show monetization. He emphasizes the significance of analyzing show metrics, and podcast trends, and understanding audience behavior. Be sure not to miss out on this great conversation. Thanks for listening!

Takeaways From This Episode:

James shares his incredible podcasting story, including the reason behind launching his podcasts, and all of the lessons he’s learned on this journey of bringing podcast news to life and building Podnews to its success today.

He emphasizes the benefits he saw when he married his podcast and his newsletter and highlights why the newsletter contains more features and information.

The importance of consistency in building your audience, keeping in mind your potential new listeners, how Podnews can be utilized by companies, and what it looks like to be embedded in the community that you serve.

Why he believes you should forget about the numbers and focus on the trends when looking at your podcast metrics. James also reminds us to dig deep into the metrics of your podcast, using the tools to your advantage and truly understanding how your audience listens to your show.

Delve into James’ incredible advice on finding the right partnership for monetizing your show and his thoughts on the future of Podnews and the podcasting industry.

Quotes:

“When you have a look at podcast hosting companies, it’s interesting spotting those podcast hosting companies where the big bosses, the CEOs are running a podcast and where they’re not.” — @JamesCridland [0:06:49]

“I used to say in the podcast for more than a year, I said, the podcast is good, but the newsletter is better.” — @JamesCridland [0:12:20]

“I think that that is an important thing when it comes to being a newsletter writer, being a daily podcaster. It’s all to do with consistency and making sure that you are always there.” — @JamesCridland [0:14:14]

“Almost every single day, I’m writing for the person that hasn’t got into this industry yet, the person that is just striving to understand.” — @JamesCridland [0:16:39]

“Being involved with that [podcasting] community is important because people will see you as hopefully, not an argumentative person, but hopefully, as a friend who is there to help.” — @JamesCridland [0:18:28]

“If you’re a serious podcaster, I think keeping up to date with the industry is an important thing. Hopefully, we [at Podnews] provide tools that might actually help people do that..” — @JamesCridland [0:31:59]

Resources from Today’s Episode:

James Cridland

James Cridland Email

James Cridland on LinkedIn

James Cridland on X

James Cridland Cellphone Australia: +61 447 692 743

James Cridland Phone Number UK: +44 20 7100 1811

James Cridland Contact

Apple Podcast Connect

Spotify for Podcasters

Podcast Industry Data

Joe Rogan

Adam Curry on X

Connect with Carli:

Nathaniel Ernst on Instagram

The post 017: Tracking the Pulse of the Podcasting World with James Cridland first appeared on We Edit Podcasts.

016: Integrating Your Podcast Experience into the Fabric of Your Business with Nathaniel Ernst

Carli van Heerden — Mon, 08 Jan 2024 14:00:00 +0000

Nathaniel Ernst is a kinesiologist and personal trainer in Calgary, Alberta. He is the owner-operator of NATEFIT Integrated Fitness and Nutrition, taking a sustainable approach to health and fitness. He also hosts the Down and Dirty Podcast, where he delves into health and fitness topics as an extension of NATEFIT’s mission.

Today’s episode explores what it means to infuse your personal passion into your business and truly integrate your podcast into your business model. Nate gives us a welcome reminder that it’s natural to have a list of fears when you first create your own podcast and that everyone has to start somewhere! We also talk about the immeasurable value of time and why it is the greatest investment you can make in your podcast, plus so much more.

Takeaways From This Episode:

Nate’s journey has been all about turning his personal passions and interests into a career, and it shows! His passion for learning and connecting with others inspired the launch of his podcast, Down and Dirty, which acts as an extension of NATEFIT today.

Beyond interviewing his guests, Nate’s goal is to have a conversation that allows listeners to learn as they get to know each person and hear their story. His primary goal is to equip his listeners with actionable tools and practical knowledge to support their health and fitness journeys.

The Down and Dirty Podcast might not be what you think of when you think of health and fitness, but that’s exactly why Nate chose the name. It’s a little provocative and sparks curiosity to inspire listeners to press play!

The biggest obstacle Nate faced when starting his podcast was getting comfortable enough to move beyond the fear of being criticized. He also had to learn how to put each guest at ease before hitting record. This is a reminder that we are not alone in those initial fears that we have when starting a podcast.

Podcasting has changed how Nate interacts with his clients; connecting with them and asking questions to truly understand their experience. He uses his podcast to expand his knowledge to better serve his clients, truly integrating it into the fabric of his business

His most non-negotiable resource is undoubtedly the time he invests in his podcast. His advice is to value your time and recognize that it is the best investment that you can make in your podcast.

Quotes:

“The primary goal [of the Down and Dirty podcast] is to equip listeners with actionable tools and knowledge. I want to share knowledge with the listeners while I learn.” — Nathaniel Ernst [0:06:25]

“I try not to make it an interview. I want people to really get to know the guests and feel a part of the conversation. That’s how I learn best. I think that’s a great way to engage the audience as well.” — Nathaniel Ernst [0:06:45]

“Something that I started to notice throughout the podcast is [that] I have this unique opportunity to have these guests on where I probably wouldn’t have had a deep conversation with them before.” — Nathaniel Ernst [0:13:46]

“[Know] that you’re not alone. It’s natural to have fears. Everyone is starting from somewhere.” — Nathaniel Ernst [0:19:15]

“My biggest piece of advice is just be you. Be authentically you.” — Nathaniel Ernst [0:25:23]

Resources from Today’s Episode:

Nathaniel Ernst

NATEFIT

Down and Dirty Podcast

Nathaniel Ernst on Facebook

Episode 23: Juggling Projects and Finding Diners with Joe Keery

Episode 21: From Tragedy to Triumph with Chris Cederstrand

Chris Cederstrand

Connect with Carli:

Kristi Bridges on LinkedIn

The post 016: Integrating Your Podcast Experience into the Fabric of Your Business with Nathaniel Ernst first appeared on We Edit Podcasts.

015: A New Year’s Review: The True Impact of Podcasting with Carli van Heerden

Carli van Heerden — Sun, 31 Dec 2023 14:00:00 +0000

At Business Beyond the Mic (and We Edit Podcasts) 2023 has been all about reinvention. Not to change who you are, but to continuously work on becoming a better version of who you were yesterday, last month, or last year! During this special New Year’s Eve episode, we are exploring how podcasting has changed how we do business and life.

Looking back on an incredible start to the Business Beyond the Mic Podcast, we draw out the highlights from every conversation, where our guests share the personal and professional perks of hosting a podcast. From listening, learning and communicating, passion and purpose, business savvy and more, each guest has been profoundly impacted by their journey into this fascinating form of media.

Takeaways From This Episode:

Building a podcast can open the door to incredible connections and opportunities. Our first guest, Elise Museles, shared how hosting Once Upon a Food Story has made her a better listener, which has changed how she runs her personal and professional relationships. On Episode 2, Brittany Hodak describes how her podcast has facilitated her thriving network.

Purpose and passion are two ingredients to a successful podcast and a fulfilling life! Going back to your ‘why’ in the challenging moments is what’s going to help you continue down this path, just like Ashley Menzies Babatunde, from No Straight Path. Jeni Barcelos and Sandy Connery share how podcasting has made them better businesswomen, and thinkers.

Abagail Pumphrey of Strategy Hour reminds us that the value of a podcast goes beyond dollars and downloads. Creating value for your audience can support retention, education, and much more. It can create value for you too! Kristi Bridges shares that hosting the Irresistible Factor has given her great insights into her client’s needs, by interviewing them about their experience.

Amina Altai shares how her podcast, Amina Change Your Life, has reignited her spark of curiosity to meet and get to know new people. Kathy Caprino, of Finding Brave, goes on to remind us that beyond satisfying our curiosity, a network is a wonderful source of collaboration and support. Part of the magic of podcasting is that it facilitates meeting new people!

A podcast can be a resource for your existing clients and a platform to bring new ideas to life. Heather Pearce Campbell shares how hosting her podcast has enabled her to expand the ways in which she serves them. Lauren Teague, host of the Brand to Fan Show, highlights the power of consistency and finding the courage to put your ideas into the world. Todd Patrick of the Next Page Podcast shares how podcasting has made him more patient with and considerate of others, while his co-host, Laura Patrick, highlights how it has helped her to master time management.

Tim Truax of the Nerd Room and the Podcast Experience shares how podcasting has given him a newfound sense of confidence. Senda Ben Abdallah talks about the role of podcasting in helping her to be more present in conversation. Podcasting can also have some unexpected perks.

Quotes:

“[Through podcasting] I’ve become a much better listener. I think that is a skill. It’s so underrated, but it helps you in so many different ways.” — @EliseMuseles [0:03:07]

“[Podcasting has] allowed me to be more passion-oriented.” — @Ashley_Menzies [0:04:52]

“[Podcasting] has made us better businesswomen and it has made us, honestly, a lot of money.” — Jeni Barcelos [0:06:17]

“[Podcasting] is a tool to make what I do sticky. People will stay clients longer, people will stay in my programs longer if I continuously deliver value in a place that’s easy to consume.” — Abagail Pumphrey [0:07:18]

“[Podcasting] has made me so much more knowledgeable about what kinds of things I think about on behalf of my clients.” — @kristibridges22 [0:08:11]

“[Podcasting] has added that spark of curiosity, that excitement of getting to meet new people [to my life] and I think that’s one of the best pieces.” — @AminaAlTai [0:09:45]

“[Podcasting] has helped me develop even more collaborators and partners and supporters that help me everyday.” — @kathycaprino [0:10:36]

“[Podcasting] has expanded my reach, expanded my network, expanded the way that I get to serve the clients I’m already serving.” —Heather Pearce Campbell [0:11:17]

“The podcast becomes the basis for the book that I will write in the next couple of years.” — Lauren Teague [0:12:00]

“It’s made me more patient with humans, doing this podcast.” — Todd Adamson [0:12:50]

“[Since podcasting] I have become more confident in approaching people and networking.” — Tim Truax [0:14:00]

“In both business and life, I am a much better listener.” — Senda Ben Abdallah [0:14:37]

Resources from Today’s Episode:

Elise Museles

Once Upon a Food Story

Brittany Hodak

Creating Superfans

Ashley Menzies Babatunde

The Irresistible Factor

Amina Altai

Amina Change Your Life

Kathy Caprino

Finding Brave

Heather Pearce Campbell

The Legal Website Warrior

Guts, Grit, and Great Business Podcast

Lauren Teague

Brand to Fan Show

Next Page Podcast

The Podcast Experience

The Nerd Room

Too Long; Didn’t Listen

Connect with Carli:

The post 015: A New Year’s Review: The True Impact of Podcasting with Carli van Heerden first appeared on We Edit Podcasts.

014: Best Holiday Practices for Podcasters with Carli van Heerden and Jennay Horn

Carli van Heerden — Sun, 24 Dec 2023 14:00:00 +0000

It’s hard to believe that the festive season is already here, and as a podcaster, it can be a pretty crazy time! Joining us to explore the best holiday practices for podcasters is Jennay Horn, our very own Content Director at We Edit Podcasts!

In the spirit of the season, we use today’s episode to reflect on the past year and the many lessons we’ve learned from launching our flagship podcast, Business Beyond the Mic. You’ll hear our tips on how to make the holiday season extra special, from decorating your space to choosing festive topics for your bonus episodes, plus essential strategies on how to keep your momentum going over the holiday break. We also share our favorite selection of podcasts for getting into the holiday spirit and our advice going into the new year. Stay tuned for a delightful episode whose stocking is filled to the brim with festive joy!

Takeaways From This Episode:

To engage with your audience during the holidays, consider decorating your podcasting space and sharing holiday-related content. This could involve discussing your personal rituals, exploring stress-relief tips for the holidays, or delving into the history of holiday traditions. You can also create bonus episodes outside of your regular schedule, focusing on festive topics like favorite holiday movies, allowing you to stay connected with your audience in a fun and seasonal way.

For podcasters, maintaining momentum can be a key ally in your podcasting experience. But making time to switch off and take a break is also important. Luckily, there are some great strategies you can use to take time off without losing that hard-earned momentum, like recording in advance, doing batch recordings, and making sure all your social posts are ready to go. And don’t forget to communicate with your audience! They’ll want to know if you’re taking time off or have special holiday episodes coming up. The holidays are a great time to explore themed podcasts celebrating the festive season. Carli and Jennay share some of their favorites, including ‘Tis The Grinch Holiday Talk Show hosted by the green monster himself. This one isn’t just for the kids, parents will love the dry humor this curmudgeonly creature is known for! And if you’re feeling stressed, The Calm Christmas podcast with Beth Kempton is another wonderful recommendation to help you deal with the added anxiety that often accompanies this time of year.

For Carli, pivoting from being a full-time mom and getting back into her demanding role at We Edit Podcasts has been a joy, but the learning curve has been crazy on all fronts. While there are goals she had hoped to achieve by the end of the year, the amount she and her team have managed to accomplish in such a short time has been phenomenal. As we reflect and look towards the new year, it’s important to take stock of not only your wins, but also your misses, and embrace what you can learn from that.

When you host a podcast, you get to chat with some phenomenal guests, which has been one of the most exciting aspects of launching Business Beyond The Mic. From adopting a beginner’s mindset in podcasting to streamlining the process, Carli shares the biggest lessons she’s learned from guests this past year — and why she can’t wait for all the fascinating guests she gets to learn from once January rolls around!

If there’s one piece of advice that Jennay has for listeners as we go into the new year, it’s this: be kind to yourself. While it may sound cliché, it’s essential not to be too hard on yourself. Instead of measuring success solely by metrics or numbers, reflect on the areas where you’ve experienced personal growth throughout the year. When you look at all these different areas, you’ll realize you achieved a lot more than you think you did!

Quotes:

“There’s a lot of options out there to keep your momentum going without actually having to put in the work during the holidays.” — Carli van Heerden [0:11:24]

“We’re looking forward to the new year, but I think it’s so important to reflect and take stock of where you are. Look at your wins, maybe the misses and see what you can learn from that.” — Jennay Horn [0:20:05]

“My word this year has been reinventing — and it’s not to change who you are. It’s to continuously be working on yourself day by day, so that you are a better version of yourself than you were yesterday.” — Carli van Heerden [0:24:25]

“Look back at the year. You don’t have to measure success by your metrics. You don’t have to measure success by numbers. Look at the places that you’ve grown.” — Jennay Horn [0:31:12]

“Be kind to yourself in terms of what you have achieved. You really have achieved a lot if you look back and spread the glance back over so many different areas.” — Jennay Horn [0:31:32]

“Your time is valuable. Find ways to streamline it, so that you can love what you do, continue to love what you do, and enjoy spending time with those around you. Find those systems and those habits that really save you time and maximize your output.” — Jennay Horn [0:31:43]

“Maximize the output from less input, so that you always pour from a full cup.” — Jennay Horn [0:32:02]

Resources from Today’s Episode:

Jennay Horn on LinkedIn

The Trial of Lucy Letby on Apple Podcasts
Scamanda on Apple Podcasts
Modern Love Podcast

Christmas Countdown on Apple Podcasts
Christmas Past Podcast

Welcome to Tinsel Town: A Christmas Adventure on Apple Podcasts
‘Tis The Grinch Holiday Talk Show on Apple Podcasts

The Midnight Carols on Apple Podcasts
The Calm Christmas podcast with Beth Kempton

Atomic Habits

Connect with Carli:

Too Long, Don’t Listen Podcast

The post 014: Best Holiday Practices for Podcasters with Carli van Heerden and Jennay Horn first appeared on We Edit Podcasts.

013: Tapping into a Network of Experts Through Your Podcast with Senda Ben Abdallah

Carli van Heerden — Sun, 17 Dec 2023 14:00:00 +0000

Discovering your next guest sometimes feels like an insurmountable puzzle, but today’s conversation underlines the value and simplicity of leveraging your network to effortlessly secure your next interviewee. Joining us is Senda Ben Abdallah, a University College London graduate and product marketing manager at a tech startup in London. Senda also hosts the Too Long; Don’t Listen Podcast, dedicated to aiding students and young professionals in navigating their career paths through the sharing of inspiring stories.

Senda brings authentic and inspiring insights to the podcasting world, and in this episode, she shares her motivation for starting the TL;DL Podcast, why she chose podcasts as her platform, the technical and emotional challenges it brings, and how it allows for conversations to occur that otherwise wouldn’t have happened. We also cover much more in the interview, so be sure to tune in to hear about Senda’s podcasting journey and her healthy obsession with it! Enjoy!

Takeaways From This Episode:

Senda highlights her educational and professional journey and delves into her journey with podcasting. She talks about the why behind starting her podcast, Too Long; Don’t Listen, including how she dreams of providing support and empowerment to students and young professionals.

Podcasting was the platform that helped Senda achieve her goals. She emphasizes the way in which information is easily consumed and accessed through podcasting and underlines the role of podcasting as a marketing, exposure, and powerful tool to inspire people at scale.

The technical and emotional challenges of podcasting: finding the right tools and learning the terminology and technology were some of Senda’s biggest challenges in starting her podcast! She also underlines the importance of making a financial investment and seeking out resources and communities, which are essential to your podcasting success.

Thinking of starting a podcast? Be warned, you might become obsessed! Senda recounts her own obsession with podcasting and the joy she felt from getting to know her guests. She also shares her experience of attending the Podcast Show in London and what she wished she knew before starting her podcast.

As a natural networker, Senda believes that her podcast has opened doors to people and conversations that she might not have otherwise had. This is one of the true benefits of podcasting.

Gain insight into Senda’s process for tailoring guest selection and the subsequent interviews to her initial podcast goal. The inspiring way she draws on the expertise of her guests reminds us to always value the early adopters of your podcast. It’s also important to leverage your network when you’re looking for your next guest!

We talk preferred metrics, marketing strategies, and why Senda hasn’t looked into sponsorships and monetization. You’ll also find out what’s next for her and the TL;DL Podcast and we end with her answers to our quick-fire questions.

Quotes:

“My brand is all about helping others grow and supporting them in that growth. That’s why I started a podcast called Too Long; Don’t Listen, which aims to help support and empower students and young professionals to navigate their career decisions.” — @senda_ba [0:03:52]

“The reason I picked podcasts [as my platform of choice] was essentially how easy it is to consume the content that’s available to you — You can listen to podcasts anywhere, anytime.” — @senda_ba [0:04:51]

“Not only [are podcasts] easy to consume, but [they’re] also becoming more and more accessible and famous. We’re seeing it become more of a trend. I work in marketing and I see lots of brands using podcasting as a way to grow their audience or promote services and products.” — @senda_ba [0:05:19]

“Being able to record those conversations and have them available to anyone, anytime is a great way to inspire people at scale.” — @senda_ba [0:05:40]

“Always leverage your network [to find guests]. That’s the number one rule.” — @senda_ba [0:14:46]

“From a marketing perspective, [I’m] focusing on building [quality relationships] versus thinking of the number of listeners and the quantity of followers when they’re not really engaging. It loses its impact on your podcast and on your content.” — @senda_ba [0:17:32]

Resources from Today’s Episode:

Senda Ben Abdallah on X

Too Long; Don’t Listen on LinkedIn

Too Long; Don’t Listen on Instagram

Too Long; Don’t Listen on X

Too Long; Don’t Listen on YouTube

Too Long; Don’t Listen Linktr.ee

Too Long, Don’t Listen Blog

TL;DL Episode 19: The intriguing correlation between personality types and career decisions

The Podcast Show 2024

Surrounded by Idiots

Thomas Erickson

PodBean

Connect with Carli:

The post 013: Tapping into a Network of Experts Through Your Podcast with Senda Ben Abdallah first appeared on We Edit Podcasts.

012: Embracing Innovation and Evolution in Podcasting with Tim Truax

Carli van Heerden — Sun, 10 Dec 2023 14:00:00 +0000

Podcasting can be an incredible community-building platform. Joining us today on Business Beyond the Mic is a man who is no stranger to the power of a podcast: Tim Traux. Tim is the host of The Nerd Room and the new podcast the Podcast Experience, as well as the owner of the incredible podcast conferencing company known as PodSummit. We’re thrilled to welcome him to discuss his podcasting journey and discover what he has learned along the way!

In our conversation, Tim opens up about how he turned his passion into a podcast, shares his podcasting ‘why’, and reminds us of the importance of innovation and experimentation. We also delve into the two different styles of podcasting that Tim has adopted and find out how he has created incredible, lasting friendships through his platforms. Tuning in, you’ll even learn how to measure your podcast success by more than just statistics!

Takeaways From This Episode:

Tim tells us about how his passion for pop culture and community-building inspired him to start The Nerd Room. He also introduces us to his new business, the PodSummit, which centers around podcast conferences and community in Canada specifically and has also led to the creation of his new podcast, the Podcast Experience.

Find out how Tim has evolved as a podcaster, the importance of being experimental with your podcasts, and how to apply your experience from your first podcast to a new one. Tim also tells us how he’s learned how to interview guests in a natural way and become a master podcast interviewer.

Pushing yourself out of the comfort zone of the “talking head’” style of podcasting can make you a better podcaster. Ask Tim, who has learned to adopt more than one podcasting style. He also tells us how ‘tugging on the thread’ can open your podcast up to be far more interesting.

The Nerd Room has created an incredible community of people, some of whom Tim even considers his best friends. The Nerd Room community was Tim’s anchor through the pandemic and he explains how it has completely changed his life.

Focusing on the metrics of your podcast and trying to measure your success in that way can be dangerous for your self-esteem (and not necessarily accurate). Instead, Tim chooses to place his focus on his ‘why’ and on the impact he makes on the community he is building.

Podcasting has increased Tim’s overall confidence in his life and business. He lets us in on his favorite remote recording platforms and how his failure to innovate quickly affected his podcast negatively. He also tells us his dreams for PodSummit and how they would scale if money were no object.

Quotes:

“The idea of The Nerd Room was always about community building. It was finding a place where we could express ourselves and find like-minded individuals to share in a passion.” — @thenerdrm [0:05:50]

“You have to be able to weave your way through three different opinions and also progress the podcast itself and what you’re talking about from topic to topic.” — @thenerdrm [0:14:14]

“Don’t be afraid to tug on that thread. There’s this idea that you pull on the thread and the sweater comes undone. That’s what you are trying to do as a host. You pull, pull, pull until it opens up, and then you got something completely different.” — @thenerdrm [0:18:02]

“I have been able to form very real relationships with people through the podcast. We’ve been able to experience and support each other through things like the pandemic.” — @thenerdrm [0:19:16]

Resources from Today’s Episode:

Tim Truax on LinkedIn

Tim Truax on X

The Nerd Room

Pod Summit

The Podcast Experience

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