Arielle Nissenblatt wants to help you to find your new favorite podcast! After discovering podcasts for the first time in 2014, she was hooked. Today, she hosts Feedback with Earbudsand the Trailer Park Podcast, works as a community marketing manager at Descript and a consultant at Tink Media, and more. She is also the founder of Earbuds Podcast Collective, co-founder of Podcast Taxonomy, and a passionate advocate for growing the podcast industry! 

During this conversation, Arielle shares the passion for all things audio that led her to create a newsletter that evolved into one of the podcasts she hosts today. Arielle is a thought leader in the podcasting space and generously shares her hard-earned wisdom about monetization strategies and sponsorship, building credibility, and truly podcasting from your purpose.

Takeaways From This Episode:

Arielle didn’t plan to start a podcast. Her journey began with a newsletter, talking about all things audio and podcasts. What began as an experiment to bring a more hands-on perspective to her written content has blossomed into an integral part of her life and business today. Changing and evolving is part of the journey. 

The idea of having a podcast can be really exciting. But what is the long-term plan? Arielle recommends outlining your first season before diving in. Planning in advance is a key strategy to set you up for long-term success.

If you have a podcast, you should have three reasons beyond dollars and downloads. These can and will evolve over time. Reassess every six months and determine the value you are deriving from it. 

Feedback is an opportunity for growth. You simply can’t afford to be stuck in your ways as a podcaster! The structure and content of your podcast should change and improve as you gain experience and insight. You can always stop, reassess, and streamline your processes.

You should definitely have a trailer for your podcast. The podcast listening apps even have a space dedicated to them. You also get to market your show before you roll out a marketing strategy. It takes a lot less time to make a trailer than a regular season episode.

There are plenty of innovative ways to generate income from your podcast. Arielle’s podcast is linked to a newsletter and so is the advertising. Sponsorship is also an awesome strategy! Think beyond dollars to legitimacy and the power of association. 

Quotes:

“A lot of people get excited about the idea of having a podcast, and not enough people stop to think: what is the longevity plan of this podcast?” — @arithisandthat [0:10:01]

“I’ve learned through audio that I need to be passionate about something in order to do a good job.” — @arithisandthat [0:31:48]

“You have to work for every single listener.” — @arithisandthat [0:34:41]

“I want more people to be exposed to a podcast that might be their next favorite podcast and that might help them grow the industry, which will help more creators get paid.” — @arithisandthat [0:35:30]

Resources from Today’s Episode:

Arielle Nissenblatt

Arielle Nissenblatt on Instagram 

Arielle Nissenblatt on X

Earbuds Podcast Collective

Tink Media

Descript

Podcast Taxonomy

Feedback with Earbuds Podcast

Trailer Park Podcast

Serial

Squadcast

PodNews

James Cridland

Podroll

Trailergram

Focusrite

Ausha

Podcorn

Airtable

Notion

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Carli on Instagram 

Carli on X

We Edit Podcasts

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

It’s the Time for Shifting Your Life and Creating Your Future!

Continuing on the popular trend of what’s “in” and what’s “out” for 2024, this year something that is an absolute “in” is the concept of creating my own future.

Here’s the truth…

If you don’t take back the reigns of your own narrative and become the author of your own story, then others will dictate it for you.

So what does that mean exactly?

Well, a lot of times, without even knowing it, we let life simply happen to us. 

• We go with the flow on social plans.
• We do the tasks we’ve been assigned at work. 
• We attend the events others want to go to.

And before you know it, you’ve got a whole year filled with things you didn’t necessarily set out to do.

This year I’ve decided to focus instead on living intentionally – when it comes to where I spend my time, the healthy boundaries I put in place, and even who takes up the majority of my precious time. 

You need to start being the driving force behind what your life looks like so that you can anticipate what is to come.

After all, the best way to predict your future, is to create it! 

Let’s look at my simple framework for shifting your life and creating your future.

1. Put It On Pause 

Every single day we spend so much time simply reacting to what is going on around us — your phone, your kiddos, your job, you name it! 
So, stop. Put it on pause. 

Hold up a second, and just take a little time for yourself. Time that isn’t just reactive to the endless noise that surrounds your daily life. Take some real time to just be by yourself, free from distractions, and focus on what you want your life to look like.
Now answer some questions: What’s really important to you? What are you truly passionate about? What are you exceptional at? What is your purpose in life?

2. Think Big, Get Focused 

When you’re creating your future, it is not the time to hold back. 

Let go, and think BIG! 

What are you capable of when you reach for your maximum potential? Just think about what you can accomplish if you bring your whole self to the table. 

“If you aim high, your success will be monumental.” – Michael Annese

Now, once you’ve got a clear idea of what is important to you and what you are capable of, it’s time to get focused. See your vision, imagine it being done, and think about the possibilities!

3. Make a Move! 

It’s time to take ACTION!

Just take a small step towards the future you want to create. And then, prove to yourself that you are committed to making your vision a reality.

Accept nothing less than your personal best, and serve yourself a taste of your new future, a taste of what is to come.

A Final Word on Shifting Your Life and Creating Your Future!

What you do with your time matters. It shapes what is to come. So make every minute count! 

Your life, your vision…Make it happen!

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

The podcast events provide incredible opportunities for podcasters, podcast creators, and those working in all aspects of the industry to learn, collaborate, and celebrate all things podcasting. 

The next six months are primed to provide awesome opportunities for all those in the podcasting space. And We Edit Podcasts is here to guide you through the excitement with our Ultimate Guide to the Most Exciting Podcast Events 2024 Part 1: January to June

We Edit Podcasts Ultimate Guide to the Most Exciting Podcast Events and Conferences in 2024 – January to June

January 

PodFest Expo

Date: 25-28 January 2024

Event Type: In-Person

Venue: WYNDHAM ORLANDO INTERNATIONAL DRIVE

Podfest Expo is a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video.

A fun selling point of this podcast event is the ability to customize your Podfest experience. There are six different topic tracks on offer, and through this lens, you can find the sessions that best suit you and your show best.

Whether you’re new to podcasting or a veteran podcaster looking to innovate and improve your podcast, you’ll find just what you need to learn, no matter your skill level or experience.

February 

PodCamp Toronto

Date: 23-25 February 2024

Event Type: In-Person

Location: Toronto Metropolitan University’s Rogers Communications Centre

Cost: Free

PodCamp Toronto is Canada’s largest and longest-running two-day digital media unconference. It’s an exciting in-person, full-weekend event that’s open to attendees from Canada, as well as from anywhere around the world! 

It’s a free, two-day “unconference” that’s all about sharing knowledge and passion for digital media.

This unconference is for everyone – from the brand-new podcasting hobbyists to seasoned digital marketers. All are welcome and all will find the vast array of discussion topics valuable.

NOTE: While the main events take place at Toronto’s Metropolitan University’s Rogers Communications, the Imperial Club is set to host an unofficial meet-up of our podcasting community on the eve of PodCamp.

You can find out more here.

On Air Fest

Date: FEB 28 – MAR 1, 2024

Event Type: In-person

Location: Brooklyn

Cost: There are a variety of passes and packages available, ranging from $175.00 to $700.00.

On Air Fest is a premier cultural event for audio creatives and inspired listeners. One of the many things that sets On Air Fest is that it has created a unique place to showcase the artists and the storytellers who are defining this moment in audio.  ‍‍

In 2024, On Air Fest will be hosted in multiple spaces in the Wythe Hotel. The event includes special programming, parties, and networking events, the presentation of the annual Audio Vanguard Award, and so much more.

And as always, there’s an incredible line-up of podcast superstars all set to share at the event, making this one podcast event not to be missed!

You can find out more here.

iHeart Podcast Awards

Date: 11 March 2024

Event Type: Virtual Event

Cost: Free

Okay, so technically, the iHeart Podcast Awards falls under the “Podcast Awards” category, but the iHeart Podcast Awards is a really great podcast event!

It’s a fun, star-studded awards show that makes for some seriously great viewing. Our idea of a “podcast event”!

Fans can tune in to watch this year’s iHeartPodcast Awards via a video stream in partnership with YouTube on iHeartRadio’s YouTube channel. 

Related read: Podcast Awards 2024: How to Get Your Podcast Nominated

Radiodays Europe

Date: 17 – 19 March 2024

Location: Munich, Germany

Cost: There are different passes, ranging from 100 EUR + 19% German VAT to 649 EUR + 19% German VAT

Radiodays Europe is the event in the Radio, Podcast and Audio World bringing together over 1,300 visitors from 65 countries over 3 days. This podcast event is the meeting point for the world of radio, podcasting, and audio.

Radiodays Europe as a podcast event in 2024 features sessions including keynote speeches, panel discussions, interactive sessions, summits, workshops as well as valuable networking events.

Radiodays Europe seeks to bring more ideas, the best innovations, the latest trends, and comprehensive data that attendees can use at their stations, their podcasts as well as in their audio companies.

Get your tickets here.

March 

Podcast Movement Evolutions

Date: 26-29 March 2024

Location: Los Angeles, California

Event Type: In-Person

Costs: BeginnerPass $194, PodcasterPass $294, Industry ProPass $649 (NOTE: These prices are based on the Super Early Sale and are subject to change as the dates approach.)

Evolutions is the newer event concept from the team behind the famous Podcast Movement (that event will feature on Part 2 of our list, coming out later in the year). Evolutions focuses on an in-depth look at the latest podcasting trends, tech, and developments in the ever-changing landscape of the industry. It’s also a much more focused experience for the attendees. The event has been divided into three distinct tracks Podcaster, Industry Pro, and Beginner. Each track is carefully curated to be a well-rounded offering of discussions covering the spectrum of podcasting.

There are always valuable networking opportunities and a great line-up of keynote speakers. There is also a super cool expo floor well as several social events and fun-filled parties!

Find out more here.

May 

The Podcast Show

Date: 22-23 May 2024

Location: London

Event Type: In-Person

Cost: TBA (‘First Release’ discounted passes go on sale on 8th February 2024!)

The Podcast Show is a unique global gathering of the broad and diverse podcasting community taking place in London in May!

Whether you’re an independent podcast creator, an established industry professional, or a business leader, you can be rest assured this one-of-its-kind event will inspire, power, and support the future of your influential industry at a crucial moment of unprecedented growth and change.

The event is geared to present over 100 leading global brands, technologies, and solution providers, supported by a world-class line-up of inspirational talent and content. For this podcast event 2024, there are day and night events in the pipeline, and we, for one can’t wait to find out more!

Register for the presale here.

Conclusion 

If you can’t tell already, this is one of our favorite posts to put together each year! We think podcast events and conferences are an incredible asset to the podcasting space. They provide a space to learn and grow as podcasters and those working in the podcasting industry. They allow you to meet your podcast idols and provide incredible networking opportunities. But more than all of that (and all of that is REALLY cool!) podcast events and conferences provide you the space to make some really cool friends with some really cool podcasting people.

What events are you attending this year? Let us know! Or did we miss an event? Tell us and we’ll add it!

Being open-minded and flexible along on your podcasting journey creates freedom and gives direction to how we shape content. Ultimately, these qualities help us to better serve our audience! Joining us today on the Business Beyond the Mic podcast, is Dr. Shainna Ali, a mental health counselor, educator, and advocate, who is dedicated to destigmatizing mental health counseling and promoting global awareness of the importance of mental wellness. As the owner of Integrated Counseling Solutions LLC in Central Florida, she operates a strength-focused mental health clinic. Dr. Shainna hosts the Mental Wellness Practice Podcast, offering practical strategies for cultivating mental well-being. She is the bestselling author of the Self-Love Workbook and Self-Love Series, featured in numerous media outlets, and has received accolades, including UCF’s 30 under 30 and Noble Knights Distinctions, for her contributions to mental wellness.

As you tune in to this episode, you’ll discover the person behind Dr. Shainna, including her passions and aspirations, as we explore her podcasting journey. She stresses the importance of aligning your podcast with purpose and shares insights on what she wishes she knew before starting, the impact of high personal standards, and highlights three of the benefits of launching her show. Don’t miss out on this insightful conversation, so start listening now. Enjoy!

Takeaways From This Episode:

Learn more about the who behind Dr. Shainna, including her passions and aspirations. We then dive into her podcast story and why she believes that your podcast should reflect your purpose and align with how you serve others.

What she wishes she had known before starting her podcast (and what she’s learned along the way) and why you should factor in the nature of your natural conversation when deciding on both potential guests and episode formats. 

We chat about how our own high personal standards can act as a hindrance and Shainna then shares three of the biggest benefits of launching her show.

She reminds us to have an open mind and truly be flexible when it comes to your podcast journey. That flexibility can help you better serve your audience and gives you the freedom and direction to shape your content.

Shainna outlines the specific metrics she prioritizes and why, while also emphasizing her intentional decision not to constantly monitor them. She highlights why the hunt and adventure of figuring out why one episode became popular is her favorite metric.

Quotes:

“[The podcast] is a wonderful opportunity to create accessible information.” — Dr. Shainna Ali [0:05:00]

“I’m an educator at the end of the day — I’ve been really tethered to the goal of wanting to make sure that the listener learns something that they may not have access to or may not even be learning in their counseling office even if they are going in for therapy.” — Dr. Shainna Ali [0:14:27]

“I know that if I am going to have someone on, it’s going to be someone that’s well-vetted, someone that I trust. That is a non-negotiable for me.” — Dr. Shainna Ali [0:21:57]

Longer Quotes:

“Something that I like about a podcast, [is] we never know who’s really listening — we have these fun fancy stats on the backend of things but you never know who’s willing to listen to a podcast that may be a little bit more intimidated to go into a counseling office, take a class, [or] fill in the blank.” — Dr. Shainna Ali [0:16:35]

Resources from Today’s Episode:

Dr. Shainna Ali

Dr. Shainna Ali on Instagram

Dr. Shainna Ali on LinkedIn

Mental Wellness Practice Podcast

The Self-Love Workbook: A Life-Changing Guide to Boost Self-Esteem, Recognize Your Worth, and Find Genuine Happiness

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Carli on Instagram 

Carli on X

We Edit Podcasts

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Year Planning: How to Get the Most Out of 2024

Let’s start off strong with this great quote…

“Never underestimate the power you have to take your life in a new direction.”

Germany Kent

The end of the year still seems so far away, and there are a lot of things that have to happen before we get back into review mode. But thinking back on my review from last year there are a few things that stand out:

• The benefits of stepping into new things
• Speeding up your process to speed up your progress
• Giving your journey an identifier to dictate your direction
• The power of a strong network in all areas of your life

These lessons have helped me so much as I was sitting down to shape my goals for the new year. So how can you implement these into the nitty gritty when it comes to some year planning?

Let’s dive into…

Year Planning: Three Action Steps to Help You Get the Most Out of Your 2024

1. Add in new experiences 

Research shows that as we age, life seems to go by faster because we are experiencing fewer things for the very first time. This has caused us to spend the majority of our days on auto-pilot because no new skills are required.

This got me thinking that if we continue down that trajectory, how out of practice we will become!

So instead, let’s focus on injecting new experiences into our daily lives. Planning your day, month, and year can help you to do this – simply make it a habit!

For example, here are some ways to add new experiences into your podcast:

• Adding in video.
• Selecting ways to monetize.
• Changing up the format.
• Experimenting with new ideas and topics.

Now this is just a quick example for your podcast – so just imagine the ways you can find new experiences in your personal life too!

2. Choose your word 

Next, let’s choose your word! What is a word or phrase that outlines what you want to achieve this year?

To help with this, let’s fill in the blank:

2024 will be the year of _____.

Your word or phrase of the year might be fitness related, or it might be work related. For me, 2023 was the year of continuously reinventing myself. 

This year I keep being drawn to the idea of “novelty” (and this fits in perfectly with the goal of injecting new experiences into my daily life!).

Simply put, I’ve gotten tired of chasing the trends just to get there and to realize that there is already a new trend. So instead, this year I will be operating with the phrase “pivoting towards novelty”.

When the trend goes left, I will be going right! Essentially, the aim is to be a trendsetter, not a trend follower.

So how will you finish this sentence?

2024 is the year of ___. 

3. Continue to build your network 

As I mentioned, there is power in having a strong network in all areas of your life! This rings true when you are trying to grow your podcast, build your audience, reach new listeners, find the right guests…the list goes on!

For this year, it is time to prioritize relationships. Not only in your personal life, but also in your podcast and in your work life! 

These connections can prove to be so valuable when it comes to the impact that you want to make in this world.

So make a point to attend a podcast event, reach out to your favorite podcasters, find new ways to connect with your listeners online and in person, and really invest in building a strong community around your message and your “why”.

Here’s To You, 2024!

So, let’s make 2024 the best year yet! Use my three action steps as a guide, make them your own, and you’ll be on your way to making the most out of 2024.

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

And while we know you didn’t initially start your podcast with the sole aim of winning awards, there’s an undeniable allure at the possibility of winning an award for your show. Beyond the satisfaction of well-deserved recognition, podcast awards can significantly boost your podcast’s visibility and credibility within the industry. 

So, if you’re looking to boost your show’s recognition, and potentially dazzle dazzle your mantle in sparkly hardware, we’ve got you covered. In this blog post, we’ll explore a variety of podcast awards programs on the cards for 2024.

Don’t have a podcast yet? No problem! We’ve got you covered with our How To Start a Podcast Guide for 2024! (For All Skill Levels!)

Podcast Awards Programs in 2024

1. The Podcast Academy Awards (The Ambies)

The Podcast Academy Awards, affectionally known as The Ambies, were created to celebrate excellence in podcasting and elevate the awareness and status of podcasts as a unique and personal medium for entertainment, information, storytelling, and expression.

Recognizing excellence in various categories, from storytelling and comedy to news and true crime, The Ambies have quickly become a prestigious acknowledgment of podcasting prowess. Entry is open to production companies, individual producers, creators, and podcast series distributors, given that they have released a minimum of three episodes within the specified timeframe.

While entries for this year’s ceremony are now closed, we can look forward to finding out who this year’s winners will be with the 2024 Ambies ceremony will be held in Los Angeles on March 26, 2024.

You can also check out the replay of last year’s ceremony here! Then keep a look out for the 2025 intake so that you can make sure your show is in the running!

*Costs: In 2023, for members of The Podcast Academy, the entry fee is $150. For non-members, the cost is $200. This information may differ for the 2024 intake.

2. The Webby Awards

While not exclusively dedicated to podcasts, The Webby Awards honor outstanding digital content across various categories and mediums, podcasting included. Podcasters compete in segments like Best Series, Best Host, Best Individual Episode, and a whole host of other categories, making it a highly competitive platform. (You can check out all the podcast-related categories here.)

Also worth noting is that within each category, there are two prizes up for grabs. One is the Webby Winner, who is selected by the members of the International Academy of Digital Arts and Sciences. The second is the People’s Voice, who selected by the voting public. 

HURRY! The Entry Deadline for this year’s Webby Awards has been extended to Friday, February 9th, 2024! Click here to find out how you can submit your podcast!

*Entry fees differ, please see the guidelines here for further information.

3. Signal Awards

The Signal Awards is a newer addition to the podcast awards scene, with winners of the second inaugural Signal Awards having been announced in October of 2023. While there has been no recent information regarding the 2024 submission window, this podcast awards program is worth keeping on your radar.

The Signal Awards aims to honor those who elevate the standards of podcasting. Submissions involve costs, which vary based on the nature of the submission. So keep an eye out for announcements regarding the 2024 submissions! But in the meantime, you can check out the full list of last year’s winners here.

*Currently, there is no information regarding the fees associated with entering into the Signal Awards program in 2024. However, in 2023, the entry fees ranged between $135 to $855. 

4. The iHeartRadio Podcast Awards

Organized by iHeartRadio, one of the largest podcast platforms globally, the iHeartRadio Podcast Awards are arguably one of the most star-studded podcast awards programs out there! The iHeartRadio Podcast Awards celebrate the best in podcasting, with all kinds of categories ranging from Podcast of the Year to Best True Crime Podcast.

Scheduled for March 11th, 2024, the iHeartRadio Podcast Awards employ a unique approach. A judging panel selects nominees, but it’s the devoted listeners who determine the Podcast of the Year through voting. With over 30 categories, it’s a diverse platform recognizing various genres and styles. And as we mentioned, you can always expect a celeb surprise or two at the iHeartRadio Podcast Awards!

In preparation for this year’s event, check out the list of winners from last year’s awards here.

5. The People’s Choice Podcast Awards

Recognized as one of the longest-running podcast award programs, having been running since 2005, The People’s Choice Podcast Awards celebrates podcasts nominated by their audiences.

More commonly known as The Podcast Awards, the People’s Choice Podcast Awards is open to shows from all over the world, regardless of country of origin or language. 

2024 Annual Awards Registration will open Feb 1st. In the meantime, you can find out more about all the available categories and winners, as well as check out last year’s podcast awards ceremony here.

The awards ceremony usually takes place via a live video broadcast in September, as it coincides with International Podcast Day.

*There is currently no information regarding entry fees for 2024. However, in 2023, the entry fee was $50. 

6. International Women’s Podcast Awards

The International Women’s Podcast Awards is one of the newer awards kids on the block, entering its fourth year in 2024, but it’s definitely one of the cool “kids”! The International Women’s Podcast Awards aims to honor and celebrate moments of brilliance in podcasting and the women and people of diverse genders that produce them. 

The team behind these awards seeks to celebrate the work, both behind the mic and behind the scenes, from the women and non-binary podcast hosts and producers to editors and writers.

Something that sets the International Women’s Podcast Awards apart is that the judging panel doesn’t look at the genre your podcast is in, and they don’t look at how many downloads you’ve had. They’re after those exceptional moments of audio brilliance. 

You can find out more about the International Women’s Podcast Awards here.

*There is currently no information regarding entry fees for 2024. However, in 2023 the entry fees ranged between $25 to $60. 

7. The Peabody Awards

Next up, we have the Peabody Awards. The Peabody Awards exist to recognize exceptional storytelling. So although they are not exclusively an awards program for podcasts, several podcasts have been awarded a prestigious Peabody over the last couple of years.

Because of this prestige, there is a rigorous judging process, and winners are selected based on unanimous decisions by the board of jurors.

Entries typically open in October and close by December. You can find out more information here.

*Fees are determined by category and range from $450 to $800 for an individual entry.

The Following Podcast Awards Programs Are Location Specific

8. The Australian Podcast Awards

The Australian Podcast Awards is the largest party in Australian podcasting! This podcast awards program celebrates podcasts that have been made by Australians for Australians.

The entries for the Australian Podcast Awards are all self-nominated. There are also over 20 categories up for awards. Entries can come from independent podcasters, broadcasters, the business community, as well as students and non-profit organizations. 

In terms of the judging panel for this awards program, the judges usually consist of a panel of podcasting experts, but podcast listeners can cast their vote for The Listener’s Choice Award. 

While the information for the 2024 awards is currently unavailable, stay updated on their website or newsletter for submission details.

*There are two types of entry fees for the Australian Podcast Awards (based on the current information on their website, this may for these podcast awards in 2024): 

• 1. Independent podcasters (where the podcast’s turnover is less than $200,000 per year), educational institutions, or charities: $49+GST
• 2. Corporate podcasts (if it’s part of any business/corporate entity, OR is an independent podcaster that earns more than $200,000 per year): $199+GST.

9. The British Podcast Awards

Similar to its Australian counterpart, The British Podcast Awards honor outstanding podcasts produced in the United Kingdom. With categories ranging from Best Comedy to Best New Podcast, these awards showcase the rich tapestry of British podcasting. 

There is a vigorous judging process with a wide variety of categories judged by an independent panel. There is also the Listener’s Choice Award voted on by British podcast enthusiasts.

The 2024 entry period is set to open in February 2024.

10. The Canadian Podcast Awards

Dedicated to recognizing outstanding Canadian podcasts, the Canadian Podcast Awards celebrate the diversity of voices within the Canadian podcasting community. 

Again, there are a wide variety of categories, ranging from Arts, Business, and Health and Wellness, reflecting the breadth of Canadian podcast content.

If you fall in the category of “Canadian Podcast” then you will be eligible to join the Canadian Podcast Awards and find out more about these podcast awards in 2024.

Sign Up For Podcast Awards Programs in 2024!

Again, while we know that you didn’t get into the podcasting space to win awards (hey, even if you did, that’s cool too!) podcast awards programs present a unique opportunity to amplify your podcast’s impact and reach. Podcast awards programs are also an excellent way to meet cool podcasting people, network, and just learn so much about the podcasting industry. Bottom line? Participating in podcast awards, even if your podcast doesn’t take home the gold, fosters connections within the podcasting community and introduces your content to new audiences. 

And that’s what we call a win!

Keep an eye on our socials for updates on additional podcast awards in 2024, and who knows, your podcast could be the next show to take home a shiny podcast award!

Did we miss your favorite podcast awards programs? We’re sorry! Please let us know and we’ll add them to our list!

Related read: How To Win Podcast Awards

Podcasting, especially when it’s mission-driven, is an ongoing process of learning, evolving, and seeking help when needed. Today, we welcome Nichole Perkins, founder of PrimaFoodie and the host of the PrimaFoodie Podcast, to discuss her podcasting journey and her goal to change the way we eat, one episode at a time.

In this conversation, you’ll find out what inspired Nichole to start her business, how she knew it was time to extend her mission to podcasting, her goals for the podcast, and more. We also discuss how she selects her guests before Nichole delves into how her podcast is structured and how she measures its success. Finally, she tells us about her exciting new e-book that explores some of the common additives found in our food!

Takeaways From This Episode: 

While Nichole’s dissatisfaction with the status quo of food culture was frustrating, it also inspired the creation of PrimaFoodie. She tells us how she aims to change the food system and make a difference in the world through her company and her podcast.

Nichole shares why her PrimaFoodie Podcast feels like an extension of the company itself and how she knew it was the next step. She also tells us why she doesn’t focus on video and the most important goals she had in mind when starting the podcast. 

Gain insight into her process for choosing her guests and how she ensures that she has a variety of different people on her podcast. The importance of diversity and making episodes easy to understand for the average person. 

For anyone with a podcast, audience feedback is critical! Nichole shares how she gets feedback on her podcasts, why she feels she has lots to learn, and her monetization plan for the podcast. She also explains why she chose to publish her podcasts in seasons and how she made that decision. 

Get a first look at her new e-book on common additives and food before we explore how Nichole’s podcast has given her an opportunity to dive deeper into topics, why she loves asking bold questions, and the importance of meeting her guests where they are. 

There are numerous benefits to outsourcing skills you are not great at when producing a podcast. Find out Nichole would have a bigger team, a studio, and portable equipment for her podcast if money were no object!

Quotes:

“The important thing [about podcasting] is the connection and the conversation.” — Nichole Perkins [0:07:54]

“For the most part, people are always just happy to make the connection and share it with the world.” — Nichole Perkins [0:08:37]

“My goal was just to start more conversations, to guide them, and be a part of them. In everyday circles, I wasn’t hearing that on podcasts or not in the same way. In that respect, I’ve achieved my goal.” — Nichole Perkins [0:09:28]

Resources from Today’s Episode: 

Nichole Perkins on LinkedIn

Nichole Perkins on Instagram

PrimaFoodie
PrimaFoodie Podcast

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Carli on Instagram 

Carli on X

We Edit Podcasts

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Goal Setting and the Decision-Making Process

In the spirit of the New Year and the task of setting goals for yourself, I wanted to touch on something that is sometimes overlooked in this season.

During the goal-setting process, more often than not, we are faced with some daunting crossroads. So what do you do when a potential goal brings you to a fork in the road? What tools do you use when you get to these crossroads and you are unsure of which path to take?

The tricky thing about a goal with different outcomes is, how do you pick up speed to accomplish the goal if you don’t know the destination?

Now, it feels like so far it’s just been a series of questions. Which is quite fitting since my strategy for making a decision at a fork in the road is to ask myself three clarifying questions…

But more on that later!

First, let’s look at some tools for making big decisions.

“We cannot solve our problems with the same thinking we used when we created them.”

Albert Einstein

Inevitably, when you face a fork in the road you might also be faced with a big decision. Whether that’s to start a podcast, or not? To leave your job, or not? To start a business, or not? To get married, start a family, move countries… the list goes on!

So where do you start?

Tony Robbins laid out Four Rules for decision-making, which include:

1. Write it down
2. Get clear about your feelings
3. Let go of fear
4. Recognize your values

This strategy has worked wonders when making big decisions. Once you become clear on the obstacle/opportunity in front of you and know what you value, you can move past the fear and take the right road for YOU!

Read more on that here. 

So to get even more clear on which path to take, let’s dive into those three clarifying questions to help you make a decision when you are faced with the fork in the road.

Goal Setting: 3 Clarifying Questions For When You are Faced with the Fork in the Road

1. Where in your life do you desire something more?

In which area of your life, business, podcast, wellness, etc. are you constantly craving something better? Something more than what you’ve achieved thus far? 

This is a strong indication that it’s time to make a change and to pivot towards that new desire.

Whether this is changing up the format of your podcast, spending more time writing, or even focusing on building your personal brand – there are always new opportunities for “more”!

2. What truth are you ignoring?

If you’re standing at the crossroads there is always something that led you there to begin with. So what are you avoiding looking at because it’s too hard or uncomfortable to deal with? What is your inconvenient truth?

This can be as simple as a marketing strategy that isn’t working, or a sponsor partnership that is no longer aligned. Or it can be as life-changing as knowing when to call it quits or when it’s time to do a complete overhaul of your podcast or your personal brand.

Whether you’re starting over or starting something new, it’s scary and disruptive for your comfort zone, either way. But once you’ve nailed down the truth and faced it head-on, your path forward becomes so much clearer and you can make the best decision for yourself.

3. What do you need to let go of?

Now that you know where you want to go and what you need to change, it’s time to take a closer look at your habits, strategies, and activities and to get brutally honest. Which do you want to change? And what do you need to let go of in order to move forward?

I read today that “if you want to be the noun, first do the verb” (a poetic message by Austin Kleon here). 

This absolutely hit home for me!

If you want to be a podcaster, record podcast episodes. If you want to be a writer, then spend time writing! It’s time to let go of what you’re trying to “be” and focus on actually doing the work to get there.

All this said, there are two important things to remember when you hit that fork in the road:

Takeaway Points for How to Make Better Decisions…

► One: There is no right or wrong answer. Make sure to gather as much information to make the best decision for YOU! 

► Two: Nothing is set in stone. Make a decision, test it out, re-evaluate, and pivot if necessary.

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

Whether you’re familiar with the field or a newcomer to the podcasting scene, our comprehensive guide is designed to assist podcasters of all levels in every aspect of their podcast journey. From planning and recording to promotion and engagement, we’ve got you covered with the most up-to-date strategies to help you start a podcast successfully in 2024.

Let’s dive in and kickstart your podcasting adventure! Your very own podcast is just around the corner, and we’re here to ensure you start on the right foot and reach your audience effectively in the ever-evolving landscape of podcasting.

How To Start a Podcast In 2024

1. Define Your Niche

This first step for starting a podcast will be relevant, no matter when you decide to take up the mic and start podcasting. You will always have to start with defining your niche. You need to identify the specific subject, theme, or topic that will give your podcast its unique identity and set your podcast apart. By doing so, you not only distinguish yourself from all the other shows within a similar category, but it will also help you stand out and attract a dedicated listener base.

A successful podcast will always be one that gives its specific audience the type of content that they’re after. And so honing in on your niche will allow you to tailor your content to a specific audience, making it more likely that your podcast will resonate and stand out in a crowded digital space.

Which brings us very nicely to Step Number Two…

2. Understand Your Audience

After you’ve clearly defined your specific niche, you now need to hone in on your specific audience. I’m just going to say it…your answer to the question “Who is your podcast for?” cannot be “Oh, it’s for everyone.” I hate to break it to ya, but this is going to get you nowhere fast. If you want to start a podcast successfully, you need a target audience. Because if you have a target audience, and you know what said target audience is after when it comes to content, you can tailor your content to their interests, and be exactly the type of show they’re looking for.

Remember, while there is always room for more podcasts, there are already A LOT of podcast out there. The Podcast Index currently indicates that there are 4,308,100 podcasts out in the world. Sure they’re not all active, but they’re there! And so finding the niche and then the target audience you want to reach is key to your long-term podcasting success.

The ability to tailor your podcast to cater to your audience’s needs not only enhances the overall listening experience for your listeners, but is also the foundation upon which hosts can build meaningful connections with their listeners. And this key when it comes to building a community around your show.

3. Invest in Quality Equipment

Now that you’ve got the basics of your podcast covered, it’s time to move on to the mechanics. The “how” of podcasting – I’m talking about podcast equipment. Your next step in your mission to start a podcast in 2024 is to purchase good-quality microphones, headphones, and recording software to ensure your podcast audio is the best that it can be. Quality audio when it comes to podcasting is crucial for attracting and retaining listeners.

Again, in a world filled with podcasts, a high-quality auditory experience is paramount. And for that you need quality equipment.

Let’s start with the cornerstone of podcasting gear – the microphone. While high-end options like the Shure SM7B are excellent, especially for seasoned podcasters, there are also budget-friendly alternatives suitable for beginners. USB microphones are particularly user-friendly, offering a hassle-free setup – just plug them in to your laptop, and you’re good to go. Popular choices include the versatile ATR2100, the reliable Blue Yeti, or the studio quality Rode NT-USB.

Equally important as you prepare to start a podcast is a quality set of headphones or earphones, crucial for monitoring sound and maintaining optimal audio levels. While premium options like the Audio Technica M40x headphones provide an immersive experience, entry-level alternatives such as the Audio Technica ATH-M30x or the Sony MDR-7506 are also solid choices. Even standard earphones or AirPods can deliver satisfactory results.

Related read: The Best Podcasting Guide of the Different Podcast Recording Setups

4. Create Compelling Content

Step Number 4 in your plan to start a podcast in 2024 is really the linchpin in any successful show. Sure, you need a well-defined niche, you need eye-catching podcast artwork, and you need a great name. You obviously also need podcast equipment. But the place where all of that converges together is your podcast content. Your podcast episodes need to be chock-full of highly valuable, high quality content. Because that is always what will keep your listeners tuning in episode after episode.

But these highly valuable episodes don’t just happen. They require that you, as the podcast creator, plan your episodes carefully, ensuring they provide that value and entertainment to your audience.

By delivering content that adds value to the listener’s experience—whether through insightful discussions, expert interviews, or captivating storytelling—you not only establish credibility but also create a genuine connection with your audience. And this is key to creating a successful podcast for the long haul. 

TAKEAWAY!

The heart of a thriving podcast will always lie in a host’s ability to consistently deliver compelling, valuable content that resonates with their specific audience.

5. Stay Consistent

If I’ve said it once, I’ve said it 1,000 times (and believe me, I’ll say it 1,000 more!)…consistency is key in podcasting! If you’re new here (firstly, welcome! It’s great to have you with us!) and you take nothing else away from this post other than “Consistency is key in podcasting” I’ll consider this post a success!

Because it’s more true in 2024 than ever! If you want to build a buzzing, thriving community around your show – and you definitely DO want to do this, it’s the foundation of a successful podcast! – then you’re going to need to embrace consistency in every area of your podcasting process.

So, with this in mind, to start a podcast in 2024 successfully, firstly, you need to find the publishing schedule that works for you, and then stick to it. Reliability is what sets apart thriving shows. Whether you commit to a weekly, bi-weekly, or monthly schedule, the key is to stick to it. When listeners know when to expect new episodes, they are more likely to stay engaged and return for more. 

You then need to maintain consistency in the type of episodes you publish. I’m talking consistency in quality, as well as consistency in episode length! You want listeners to fit your episodes into their schedules. Consistent episodes helps them do this!

And finally, you need to be consistent in how you engage with your listeners. You want to establish those real relationships with your loyal audience. This is where the magic of the podcast medium comes into play! But that magic can only happen if you engage with your listeners consistently and authentically. 

6. Create a Marketing Strategy

A marketing strategy has always been a key part of any successful podcast, but it’s going to be even more vital in 2024. (Again, I’ll draw your attention to that large number of podcasts floating about cyberspace.) So, if you’re looking to start a podcast in 2024, podcast hosts are going to need to develop a strong marketing strategy for their show if they’re looking to carve out a space for their show in the world of podcasting.

The best advice we can give you on this front is to think about your podcast as a brand. You can then onboard the types of marketing strategies brand use as a way to garner brand recognition and establish a brand identity. The principles of these strategies will apply to your podcast. You can then simply tailor these to your niche and to your particular audience.

Then use the power of social media to spread your brand message far and wide, aiming at your target audience. 

Create audiograms of your upcoming episodes to garner interest. Share behind-the-scenes content to build relationships and authenticity. Create video grams that you can share as Reels and YouTube shorts to lean into the power of video (we’ll cover that as a whole step further down this post!). Or use the live features on all the different social media platforms to connect with your listeners and build buzz around your show.

Bottom line? To launch a successful podcast in 2024, you need think of your podcast as a brand. And as a brand, your podcast needs a strong marketing strategy. 

7. Optimize for SEO

Next up, we have Step Number 7 for launching a successful podcast in 2024 – optimizing your podcast for SEO. While it’s always been important, particularly when it comes to podcast discoverability, optimizing your podcast for SEO will be even more important as you start a podcast in 2024. Effective SEO practices make it that much easier for your target audience to find your podcast. By aligning your content with commonly searched terms and topics within your niche, you increase the likelihood of being discovered by individuals genuinely interested in your podcast’s subject matter.

Incorporate relevant keywords thoughtfully into your podcast title, description, and episode titles to enhance search engine visibility. This will help potential listeners discover your podcast. As the podcasting sphere continues to expand, strategic SEO optimization is an invaluable tool for elevating your podcast’s discoverability and ensuring it stands out in the see of available content.

8. Create a Podcast Website

Dovetailing off focusing on SEO for your podcast is Step Number 8, creating a podcast website for your show. Again, this is not an imperative step, however, it can greatly help build your show’s authority and improve your discoverability. Having a website also just opens you up to so many more opportunities and avenues down the line.

Think of a podcast website as a centralized hub for your content. It’s the place where listeners can find additional information, show notes, and contact details. It’s where they can sign up to your mailing list, or become one of your premium members.

A well-designed website not only serves as a digital home for your podcast but also enhances your brand identity and credibility. It becomes a valuable resource for your audience, offering supplementary materials, links to social media, and an archive of past episodes. It also just gives your podcast a strong online presence.

Related read: A Successful Podcast Website Needs These 12 Key Things

9. Engage with Your Listeners

Next up, if you want to start a successful podcast in 2024, or any year for that matter, you will need to actively engage with your listeners on a consistent (there’s that word again!) basis.

Make an active effort to encourage and welcome listener feedback, questions, and reviews, be that through comments on podcast platforms, via email, or through social media. These ‘in-real-time’ interactions not only foster a sense of community between you and your listeners, but they can also provide you with super valuable insights into what resonates with your audience.

By building this two-way communication channel, you not only strengthen the bond with your existing listeners but you also create an inviting environment that attracts new audience members who are looking for a like-minded community. And as you’ve heard already, a strong community is the foundation of a long-lasting, successful podcast.

10. Utilize Video

Step 10 will be a big one for successful podcasting in 2024! Podcasters should be looking for ways to utilize video in their podcast content offerings. As always, we’re not saying that everyone who wants to start a podcast in 2024 has to start a video podcast. Neither are we advocating for existing podcasters to pivot to a video podcast. Sure you can definitely do either of the above. But what we are advocating for is for podcasters to simply lean into video in some way, shape, or form in relation to their podcast content. 

Video content performs better than all other types of content. These are just the facts. And so it follows that if podcasters are looking to boost their engagement around there content, video should form part of their marketing strategy.

Remember, video content is inherently shareable, enabling podcasters to tap into broader audiences through social sharing. So look to create Reels, TikToks, or YouTube Shorts as a way to expand your reach. Don’t overthink it, just do it!

11. Monetize Strategically

And finally, once you’ve got all the wheels in motion, you’re sticking to a consistent publishing schedule, you’re consistently putting out highly valuable episodes, and you’re building a community of loyal listeners around your show, you can then start looking for ways to monetize your podcast.

Explore different monetization options, such as sponsorships, affiliate marketing, or listener donations. Choose strategies that align with your content and audience, and successful podcast monetization is within your grasp.

Related read: How To Monetize Your Podcast: Here’s Everything We Know

2024 is YOUR Year to Start a Podcast!

Remember that building a successful podcast takes time, dedication, and consistency.

Consistently create high-quality, highly-valuable episodes, continually engage with your listeners, and work to build a community and network around you and your show.

Embrace the creative process, learn from each episode, and enjoy the rewarding experience of connecting with your listeners. With the right mindset and our comprehensive guide, you’re well-equipped to navigate the exciting world of podcasting and make a lasting impact. Best of luck on your podcasting adventure!

And if you’ve been waiting for a sign to start your podcast in 2024, this is it!

As a full-service podcast production agency, we’re incredibly passionate about helping podcasters bring their podcast dream to life. Not only do we offer all podcast production services, we also offer Custom Launch Packages, as well as a free Launch Your Podcast course series! Schedule a free call with one of our team today, and let us help you make your podcasting dreams come true in 2024!

If you’re new to the podcasting scene and seeking a go-to source for the latest industry news and daily updates, Podnews is your ultimate destination. We are so excited to welcome James Cridland to the podcast today. James, editor of Podnews and a seasoned radio futurologist, writer, consultant, and public speaker, has been a prominent figure in the audio industry since 1989. With an impressive track record, he introduced the world’s first streaming radio smartphone app in 2005 for the original Virgin Radio in London, launching daily podcasts earlier in that year. In 2007, he joined the BBC, working on the BBC Player for radio and dramatically increasing the service’s audio quality. After contributing to the foundation of the UK Radioplayer, he worked globally with businesses such as Canada’s Vista Radio, Pure and Frontier Silicon, talkSPORT, ABC, and media companies worldwide. His focus was guiding them on the benefits and challenges that new platforms bring to their business.

As we jump into this incredibly insightful conversation, James shares the story of building Podnews and its success, highlighting lessons learned. We delve into community engagement, the importance of consistency, and James’ advice on effective show monetization. He emphasizes the significance of analyzing show metrics, and podcast trends, and understanding audience behavior. Be sure not to miss out on this great conversation. Thanks for listening!

Podnews Daily, Podnews Weekly Review

Takeaways From This Episode:

James shares his incredible podcasting story, including the reason behind launching his podcasts, and all of the lessons he’s learned on this journey of bringing podcast news to life and building Podnews to its success today.

He emphasizes the benefits he saw when he married his podcast and his newsletter and highlights why the newsletter contains more features and information.  

The importance of consistency in building your audience, keeping in mind your potential new listeners, how Podnews can be utilized by companies, and what it looks like to be embedded in the community that you serve.

Why he believes you should forget about the numbers and focus on the trends when looking at your podcast metrics. James also reminds us to dig deep into the metrics of your podcast, using the tools to your advantage and truly understanding how your audience listens to your show. 

Delve into James’ incredible advice on finding the right partnership for monetizing your show and his thoughts on the future of Podnews and the podcasting industry. 

Quotes:

“When you have a look at podcast hosting companies, it’s interesting spotting those podcast hosting companies where the big bosses, the CEOs are running a podcast and where they’re not.” — @JamesCridland [0:06:49]

“I used to say in the podcast for more than a year, I said, the podcast is good, but the newsletter is better.” — @JamesCridland [0:12:20]

“I think that that is an important thing when it comes to being a newsletter writer, being a daily podcaster. It’s all to do with consistency and making sure that you are always there.” — @JamesCridland [0:14:14]

“Almost every single day, I’m writing for the person that hasn’t got into this industry yet, the person that is just striving to understand.” — @JamesCridland [0:16:39]

“Being involved with that [podcasting] community is important because people will see you as hopefully, not an argumentative person, but hopefully, as a friend who is there to help.” — @JamesCridland [0:18:28]

“If you’re a serious podcaster, I think keeping up to date with the industry is an important thing. Hopefully, we [at Podnews] provide tools that might actually help people do that..” — @JamesCridland [0:31:59]

Resources from Today’s Episode:

James Cridland

James Cridland Email

James Cridland on LinkedIn

James Cridland on X

James Cridland Cellphone Australia: +61 447 692 743

James Cridland Phone Number UK: +44 20 7100 1811

James Cridland Contact

James Cridland Blog

Podnews

New Podcast Trailers

Virgin Radio

BBC

BBC Player

UK Radioplayer

Vista Radio

talkSPORT

ABC

Podcast Movement

The Podcast Show

Apple Podcast Connect

Spotify for Podcasters

Podcast Industry Data

Joe Rogan

Adam Curry on X

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Carli on Instagram 

Carli on X

We Edit Podcasts