The podcast events provide incredible opportunities for podcasters, podcast creators, and those working in all aspects of the industry to learn, collaborate, and celebrate all things podcasting. 

The next six months are primed to provide awesome opportunities for all those in the podcasting space. And We Edit Podcasts is here to guide you through the excitement with our Ultimate Guide to the Most Exciting Podcast Events 2024 Part 1: January to June

We Edit Podcasts Ultimate Guide to the Most Exciting Podcast Events and Conferences in 2024 – January to June

January 

PodFest Expo

Date: 25-28 January 2024

Event Type: In-Person

Venue: WYNDHAM ORLANDO INTERNATIONAL DRIVE

Podfest Expo is a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video.

A fun selling point of this podcast event is the ability to customize your Podfest experience. There are six different topic tracks on offer, and through this lens, you can find the sessions that best suit you and your show best.

Whether you’re new to podcasting or a veteran podcaster looking to innovate and improve your podcast, you’ll find just what you need to learn, no matter your skill level or experience.

February 

PodCamp Toronto

Date: 23-25 February 2024

Event Type: In-Person

Location: Toronto Metropolitan University’s Rogers Communications Centre

Cost: Free

PodCamp Toronto is Canada’s largest and longest-running two-day digital media unconference. It’s an exciting in-person, full-weekend event that’s open to attendees from Canada, as well as from anywhere around the world! 

It’s a free, two-day “unconference” that’s all about sharing knowledge and passion for digital media.

This unconference is for everyone – from the brand-new podcasting hobbyists to seasoned digital marketers. All are welcome and all will find the vast array of discussion topics valuable.

NOTE: While the main events take place at Toronto’s Metropolitan University’s Rogers Communications, the Imperial Club is set to host an unofficial meet-up of our podcasting community on the eve of PodCamp.

You can find out more here.

On Air Fest

Date: FEB 28 – MAR 1, 2024

Event Type: In-person

Location: Brooklyn

Cost: There are a variety of passes and packages available, ranging from $175.00 to $700.00.

On Air Fest is a premier cultural event for audio creatives and inspired listeners. One of the many things that sets On Air Fest is that it has created a unique place to showcase the artists and the storytellers who are defining this moment in audio.  ‍‍

In 2024, On Air Fest will be hosted in multiple spaces in the Wythe Hotel. The event includes special programming, parties, and networking events, the presentation of the annual Audio Vanguard Award, and so much more.

And as always, there’s an incredible line-up of podcast superstars all set to share at the event, making this one podcast event not to be missed!

You can find out more here.

iHeart Podcast Awards

Date: 11 March 2024

Event Type: Virtual Event

Cost: Free

Okay, so technically, the iHeart Podcast Awards falls under the “Podcast Awards” category, but the iHeart Podcast Awards is a really great podcast event!

It’s a fun, star-studded awards show that makes for some seriously great viewing. Our idea of a “podcast event”!

Fans can tune in to watch this year’s iHeartPodcast Awards via a video stream in partnership with YouTube on iHeartRadio’s YouTube channel. 

Related read: Podcast Awards 2024: How to Get Your Podcast Nominated

Radiodays Europe

Date: 17 – 19 March 2024

Location: Munich, Germany

Cost: There are different passes, ranging from 100 EUR + 19% German VAT to 649 EUR + 19% German VAT

Radiodays Europe is the event in the Radio, Podcast and Audio World bringing together over 1,300 visitors from 65 countries over 3 days. This podcast event is the meeting point for the world of radio, podcasting, and audio.

Radiodays Europe as a podcast event in 2024 features sessions including keynote speeches, panel discussions, interactive sessions, summits, workshops as well as valuable networking events.

Radiodays Europe seeks to bring more ideas, the best innovations, the latest trends, and comprehensive data that attendees can use at their stations, their podcasts as well as in their audio companies.

Get your tickets here.

March 

Podcast Movement Evolutions

Date: 26-29 March 2024

Location: Los Angeles, California

Event Type: In-Person

Costs: BeginnerPass $194, PodcasterPass $294, Industry ProPass $649 (NOTE: These prices are based on the Super Early Sale and are subject to change as the dates approach.)

Evolutions is the newer event concept from the team behind the famous Podcast Movement (that event will feature on Part 2 of our list, coming out later in the year). Evolutions focuses on an in-depth look at the latest podcasting trends, tech, and developments in the ever-changing landscape of the industry. It’s also a much more focused experience for the attendees. The event has been divided into three distinct tracks Podcaster, Industry Pro, and Beginner. Each track is carefully curated to be a well-rounded offering of discussions covering the spectrum of podcasting.

There are always valuable networking opportunities and a great line-up of keynote speakers. There is also a super cool expo floor well as several social events and fun-filled parties!

Find out more here.

May 

The Podcast Show

Date: 22-23 May 2024

Location: London

Event Type: In-Person

Cost: TBA (‘First Release’ discounted passes go on sale on 8th February 2024!)

The Podcast Show is a unique global gathering of the broad and diverse podcasting community taking place in London in May!

Whether you’re an independent podcast creator, an established industry professional, or a business leader, you can be rest assured this one-of-its-kind event will inspire, power, and support the future of your influential industry at a crucial moment of unprecedented growth and change.

The event is geared to present over 100 leading global brands, technologies, and solution providers, supported by a world-class line-up of inspirational talent and content. For this podcast event 2024, there are day and night events in the pipeline, and we, for one can’t wait to find out more!

Register for the presale here.

Conclusion 

If you can’t tell already, this is one of our favorite posts to put together each year! We think podcast events and conferences are an incredible asset to the podcasting space. They provide a space to learn and grow as podcasters and those working in the podcasting industry. They allow you to meet your podcast idols and provide incredible networking opportunities. But more than all of that (and all of that is REALLY cool!) podcast events and conferences provide you the space to make some really cool friends with some really cool podcasting people.

What events are you attending this year? Let us know! Or did we miss an event? Tell us and we’ll add it!

And while we know you didn’t initially start your podcast with the sole aim of winning awards, there’s an undeniable allure at the possibility of winning an award for your show. Beyond the satisfaction of well-deserved recognition, podcast awards can significantly boost your podcast’s visibility and credibility within the industry. 

So, if you’re looking to boost your show’s recognition, and potentially dazzle dazzle your mantle in sparkly hardware, we’ve got you covered. In this blog post, we’ll explore a variety of podcast awards programs on the cards for 2024.

Don’t have a podcast yet? No problem! We’ve got you covered with our How To Start a Podcast Guide for 2024! (For All Skill Levels!)

Podcast Awards Programs in 2024

1. The Podcast Academy Awards (The Ambies)

The Podcast Academy Awards, affectionally known as The Ambies, were created to celebrate excellence in podcasting and elevate the awareness and status of podcasts as a unique and personal medium for entertainment, information, storytelling, and expression.

Recognizing excellence in various categories, from storytelling and comedy to news and true crime, The Ambies have quickly become a prestigious acknowledgment of podcasting prowess. Entry is open to production companies, individual producers, creators, and podcast series distributors, given that they have released a minimum of three episodes within the specified timeframe.

While entries for this year’s ceremony are now closed, we can look forward to finding out who this year’s winners will be with the 2024 Ambies ceremony will be held in Los Angeles on March 26, 2024.

You can also check out the replay of last year’s ceremony here! Then keep a look out for the 2025 intake so that you can make sure your show is in the running!

*Costs: In 2023, for members of The Podcast Academy, the entry fee is $150. For non-members, the cost is $200. This information may differ for the 2024 intake.

2. The Webby Awards

While not exclusively dedicated to podcasts, The Webby Awards honor outstanding digital content across various categories and mediums, podcasting included. Podcasters compete in segments like Best Series, Best Host, Best Individual Episode, and a whole host of other categories, making it a highly competitive platform. (You can check out all the podcast-related categories here.)

Also worth noting is that within each category, there are two prizes up for grabs. One is the Webby Winner, who is selected by the members of the International Academy of Digital Arts and Sciences. The second is the People’s Voice, who selected by the voting public. 

HURRY! The Entry Deadline for this year’s Webby Awards has been extended to Friday, February 9th, 2024! Click here to find out how you can submit your podcast!

*Entry fees differ, please see the guidelines here for further information.

3. Signal Awards

The Signal Awards is a newer addition to the podcast awards scene, with winners of the second inaugural Signal Awards having been announced in October of 2023. While there has been no recent information regarding the 2024 submission window, this podcast awards program is worth keeping on your radar.

The Signal Awards aims to honor those who elevate the standards of podcasting. Submissions involve costs, which vary based on the nature of the submission. So keep an eye out for announcements regarding the 2024 submissions! But in the meantime, you can check out the full list of last year’s winners here.

*Currently, there is no information regarding the fees associated with entering into the Signal Awards program in 2024. However, in 2023, the entry fees ranged between $135 to $855. 

4. The iHeartRadio Podcast Awards

Organized by iHeartRadio, one of the largest podcast platforms globally, the iHeartRadio Podcast Awards are arguably one of the most star-studded podcast awards programs out there! The iHeartRadio Podcast Awards celebrate the best in podcasting, with all kinds of categories ranging from Podcast of the Year to Best True Crime Podcast.

Scheduled for March 11th, 2024, the iHeartRadio Podcast Awards employ a unique approach. A judging panel selects nominees, but it’s the devoted listeners who determine the Podcast of the Year through voting. With over 30 categories, it’s a diverse platform recognizing various genres and styles. And as we mentioned, you can always expect a celeb surprise or two at the iHeartRadio Podcast Awards!

In preparation for this year’s event, check out the list of winners from last year’s awards here.

5. The People’s Choice Podcast Awards

Recognized as one of the longest-running podcast award programs, having been running since 2005, The People’s Choice Podcast Awards celebrates podcasts nominated by their audiences.

More commonly known as The Podcast Awards, the People’s Choice Podcast Awards is open to shows from all over the world, regardless of country of origin or language. 

2024 Annual Awards Registration will open Feb 1st. In the meantime, you can find out more about all the available categories and winners, as well as check out last year’s podcast awards ceremony here.

The awards ceremony usually takes place via a live video broadcast in September, as it coincides with International Podcast Day.

*There is currently no information regarding entry fees for 2024. However, in 2023, the entry fee was $50. 

6. International Women’s Podcast Awards

The International Women’s Podcast Awards is one of the newer awards kids on the block, entering its fourth year in 2024, but it’s definitely one of the cool “kids”! The International Women’s Podcast Awards aims to honor and celebrate moments of brilliance in podcasting and the women and people of diverse genders that produce them. 

The team behind these awards seeks to celebrate the work, both behind the mic and behind the scenes, from the women and non-binary podcast hosts and producers to editors and writers.

Something that sets the International Women’s Podcast Awards apart is that the judging panel doesn’t look at the genre your podcast is in, and they don’t look at how many downloads you’ve had. They’re after those exceptional moments of audio brilliance. 

You can find out more about the International Women’s Podcast Awards here.

*There is currently no information regarding entry fees for 2024. However, in 2023 the entry fees ranged between $25 to $60. 

7. The Peabody Awards

Next up, we have the Peabody Awards. The Peabody Awards exist to recognize exceptional storytelling. So although they are not exclusively an awards program for podcasts, several podcasts have been awarded a prestigious Peabody over the last couple of years.

Because of this prestige, there is a rigorous judging process, and winners are selected based on unanimous decisions by the board of jurors.

Entries typically open in October and close by December. You can find out more information here.

*Fees are determined by category and range from $450 to $800 for an individual entry.

The Following Podcast Awards Programs Are Location Specific

8. The Australian Podcast Awards

The Australian Podcast Awards is the largest party in Australian podcasting! This podcast awards program celebrates podcasts that have been made by Australians for Australians.

The entries for the Australian Podcast Awards are all self-nominated. There are also over 20 categories up for awards. Entries can come from independent podcasters, broadcasters, the business community, as well as students and non-profit organizations. 

In terms of the judging panel for this awards program, the judges usually consist of a panel of podcasting experts, but podcast listeners can cast their vote for The Listener’s Choice Award. 

While the information for the 2024 awards is currently unavailable, stay updated on their website or newsletter for submission details.

*There are two types of entry fees for the Australian Podcast Awards (based on the current information on their website, this may for these podcast awards in 2024): 

• 1. Independent podcasters (where the podcast’s turnover is less than $200,000 per year), educational institutions, or charities: $49+GST
• 2. Corporate podcasts (if it’s part of any business/corporate entity, OR is an independent podcaster that earns more than $200,000 per year): $199+GST.

9. The British Podcast Awards

Similar to its Australian counterpart, The British Podcast Awards honor outstanding podcasts produced in the United Kingdom. With categories ranging from Best Comedy to Best New Podcast, these awards showcase the rich tapestry of British podcasting. 

There is a vigorous judging process with a wide variety of categories judged by an independent panel. There is also the Listener’s Choice Award voted on by British podcast enthusiasts.

The 2024 entry period is set to open in February 2024.

10. The Canadian Podcast Awards

Dedicated to recognizing outstanding Canadian podcasts, the Canadian Podcast Awards celebrate the diversity of voices within the Canadian podcasting community. 

Again, there are a wide variety of categories, ranging from Arts, Business, and Health and Wellness, reflecting the breadth of Canadian podcast content.

If you fall in the category of “Canadian Podcast” then you will be eligible to join the Canadian Podcast Awards and find out more about these podcast awards in 2024.

Sign Up For Podcast Awards Programs in 2024!

Again, while we know that you didn’t get into the podcasting space to win awards (hey, even if you did, that’s cool too!) podcast awards programs present a unique opportunity to amplify your podcast’s impact and reach. Podcast awards programs are also an excellent way to meet cool podcasting people, network, and just learn so much about the podcasting industry. Bottom line? Participating in podcast awards, even if your podcast doesn’t take home the gold, fosters connections within the podcasting community and introduces your content to new audiences. 

And that’s what we call a win!

Keep an eye on our socials for updates on additional podcast awards in 2024, and who knows, your podcast could be the next show to take home a shiny podcast award!

Did we miss your favorite podcast awards programs? We’re sorry! Please let us know and we’ll add them to our list!

Related read: How To Win Podcast Awards

Whether you’re familiar with the field or a newcomer to the podcasting scene, our comprehensive guide is designed to assist podcasters of all levels in every aspect of their podcast journey. From planning and recording to promotion and engagement, we’ve got you covered with the most up-to-date strategies to help you start a podcast successfully in 2024.

Let’s dive in and kickstart your podcasting adventure! Your very own podcast is just around the corner, and we’re here to ensure you start on the right foot and reach your audience effectively in the ever-evolving landscape of podcasting.

How To Start a Podcast In 2024

1. Define Your Niche

This first step for starting a podcast will be relevant, no matter when you decide to take up the mic and start podcasting. You will always have to start with defining your niche. You need to identify the specific subject, theme, or topic that will give your podcast its unique identity and set your podcast apart. By doing so, you not only distinguish yourself from all the other shows within a similar category, but it will also help you stand out and attract a dedicated listener base.

A successful podcast will always be one that gives its specific audience the type of content that they’re after. And so honing in on your niche will allow you to tailor your content to a specific audience, making it more likely that your podcast will resonate and stand out in a crowded digital space.

Which brings us very nicely to Step Number Two…

2. Understand Your Audience

After you’ve clearly defined your specific niche, you now need to hone in on your specific audience. I’m just going to say it…your answer to the question “Who is your podcast for?” cannot be “Oh, it’s for everyone.” I hate to break it to ya, but this is going to get you nowhere fast. If you want to start a podcast successfully, you need a target audience. Because if you have a target audience, and you know what said target audience is after when it comes to content, you can tailor your content to their interests, and be exactly the type of show they’re looking for.

Remember, while there is always room for more podcasts, there are already A LOT of podcast out there. The Podcast Index currently indicates that there are 4,308,100 podcasts out in the world. Sure they’re not all active, but they’re there! And so finding the niche and then the target audience you want to reach is key to your long-term podcasting success.

The ability to tailor your podcast to cater to your audience’s needs not only enhances the overall listening experience for your listeners, but is also the foundation upon which hosts can build meaningful connections with their listeners. And this key when it comes to building a community around your show.

3. Invest in Quality Equipment

Now that you’ve got the basics of your podcast covered, it’s time to move on to the mechanics. The “how” of podcasting – I’m talking about podcast equipment. Your next step in your mission to start a podcast in 2024 is to purchase good-quality microphones, headphones, and recording software to ensure your podcast audio is the best that it can be. Quality audio when it comes to podcasting is crucial for attracting and retaining listeners.

Again, in a world filled with podcasts, a high-quality auditory experience is paramount. And for that you need quality equipment.

Let’s start with the cornerstone of podcasting gear – the microphone. While high-end options like the Shure SM7B are excellent, especially for seasoned podcasters, there are also budget-friendly alternatives suitable for beginners. USB microphones are particularly user-friendly, offering a hassle-free setup – just plug them in to your laptop, and you’re good to go. Popular choices include the versatile ATR2100, the reliable Blue Yeti, or the studio quality Rode NT-USB.

Equally important as you prepare to start a podcast is a quality set of headphones or earphones, crucial for monitoring sound and maintaining optimal audio levels. While premium options like the Audio Technica M40x headphones provide an immersive experience, entry-level alternatives such as the Audio Technica ATH-M30x or the Sony MDR-7506 are also solid choices. Even standard earphones or AirPods can deliver satisfactory results.

Related read: The Best Podcasting Guide of the Different Podcast Recording Setups

4. Create Compelling Content

Step Number 4 in your plan to start a podcast in 2024 is really the linchpin in any successful show. Sure, you need a well-defined niche, you need eye-catching podcast artwork, and you need a great name. You obviously also need podcast equipment. But the place where all of that converges together is your podcast content. Your podcast episodes need to be chock-full of highly valuable, high quality content. Because that is always what will keep your listeners tuning in episode after episode.

But these highly valuable episodes don’t just happen. They require that you, as the podcast creator, plan your episodes carefully, ensuring they provide that value and entertainment to your audience.

By delivering content that adds value to the listener’s experience—whether through insightful discussions, expert interviews, or captivating storytelling—you not only establish credibility but also create a genuine connection with your audience. And this is key to creating a successful podcast for the long haul. 

TAKEAWAY!

The heart of a thriving podcast will always lie in a host’s ability to consistently deliver compelling, valuable content that resonates with their specific audience.

5. Stay Consistent

If I’ve said it once, I’ve said it 1,000 times (and believe me, I’ll say it 1,000 more!)…consistency is key in podcasting! If you’re new here (firstly, welcome! It’s great to have you with us!) and you take nothing else away from this post other than “Consistency is key in podcasting” I’ll consider this post a success!

Because it’s more true in 2024 than ever! If you want to build a buzzing, thriving community around your show – and you definitely DO want to do this, it’s the foundation of a successful podcast! – then you’re going to need to embrace consistency in every area of your podcasting process.

So, with this in mind, to start a podcast in 2024 successfully, firstly, you need to find the publishing schedule that works for you, and then stick to it. Reliability is what sets apart thriving shows. Whether you commit to a weekly, bi-weekly, or monthly schedule, the key is to stick to it. When listeners know when to expect new episodes, they are more likely to stay engaged and return for more. 

You then need to maintain consistency in the type of episodes you publish. I’m talking consistency in quality, as well as consistency in episode length! You want listeners to fit your episodes into their schedules. Consistent episodes helps them do this!

And finally, you need to be consistent in how you engage with your listeners. You want to establish those real relationships with your loyal audience. This is where the magic of the podcast medium comes into play! But that magic can only happen if you engage with your listeners consistently and authentically. 

6. Create a Marketing Strategy

A marketing strategy has always been a key part of any successful podcast, but it’s going to be even more vital in 2024. (Again, I’ll draw your attention to that large number of podcasts floating about cyberspace.) So, if you’re looking to start a podcast in 2024, podcast hosts are going to need to develop a strong marketing strategy for their show if they’re looking to carve out a space for their show in the world of podcasting.

The best advice we can give you on this front is to think about your podcast as a brand. You can then onboard the types of marketing strategies brand use as a way to garner brand recognition and establish a brand identity. The principles of these strategies will apply to your podcast. You can then simply tailor these to your niche and to your particular audience.

Then use the power of social media to spread your brand message far and wide, aiming at your target audience. 

Create audiograms of your upcoming episodes to garner interest. Share behind-the-scenes content to build relationships and authenticity. Create video grams that you can share as Reels and YouTube shorts to lean into the power of video (we’ll cover that as a whole step further down this post!). Or use the live features on all the different social media platforms to connect with your listeners and build buzz around your show.

Bottom line? To launch a successful podcast in 2024, you need think of your podcast as a brand. And as a brand, your podcast needs a strong marketing strategy. 

7. Optimize for SEO

Next up, we have Step Number 7 for launching a successful podcast in 2024 – optimizing your podcast for SEO. While it’s always been important, particularly when it comes to podcast discoverability, optimizing your podcast for SEO will be even more important as you start a podcast in 2024. Effective SEO practices make it that much easier for your target audience to find your podcast. By aligning your content with commonly searched terms and topics within your niche, you increase the likelihood of being discovered by individuals genuinely interested in your podcast’s subject matter.

Incorporate relevant keywords thoughtfully into your podcast title, description, and episode titles to enhance search engine visibility. This will help potential listeners discover your podcast. As the podcasting sphere continues to expand, strategic SEO optimization is an invaluable tool for elevating your podcast’s discoverability and ensuring it stands out in the see of available content.

8. Create a Podcast Website

Dovetailing off focusing on SEO for your podcast is Step Number 8, creating a podcast website for your show. Again, this is not an imperative step, however, it can greatly help build your show’s authority and improve your discoverability. Having a website also just opens you up to so many more opportunities and avenues down the line.

Think of a podcast website as a centralized hub for your content. It’s the place where listeners can find additional information, show notes, and contact details. It’s where they can sign up to your mailing list, or become one of your premium members.

A well-designed website not only serves as a digital home for your podcast but also enhances your brand identity and credibility. It becomes a valuable resource for your audience, offering supplementary materials, links to social media, and an archive of past episodes. It also just gives your podcast a strong online presence.

Related read: A Successful Podcast Website Needs These 12 Key Things

9. Engage with Your Listeners

Next up, if you want to start a successful podcast in 2024, or any year for that matter, you will need to actively engage with your listeners on a consistent (there’s that word again!) basis.

Make an active effort to encourage and welcome listener feedback, questions, and reviews, be that through comments on podcast platforms, via email, or through social media. These ‘in-real-time’ interactions not only foster a sense of community between you and your listeners, but they can also provide you with super valuable insights into what resonates with your audience.

By building this two-way communication channel, you not only strengthen the bond with your existing listeners but you also create an inviting environment that attracts new audience members who are looking for a like-minded community. And as you’ve heard already, a strong community is the foundation of a long-lasting, successful podcast.

10. Utilize Video

Step 10 will be a big one for successful podcasting in 2024! Podcasters should be looking for ways to utilize video in their podcast content offerings. As always, we’re not saying that everyone who wants to start a podcast in 2024 has to start a video podcast. Neither are we advocating for existing podcasters to pivot to a video podcast. Sure you can definitely do either of the above. But what we are advocating for is for podcasters to simply lean into video in some way, shape, or form in relation to their podcast content. 

Video content performs better than all other types of content. These are just the facts. And so it follows that if podcasters are looking to boost their engagement around there content, video should form part of their marketing strategy.

Remember, video content is inherently shareable, enabling podcasters to tap into broader audiences through social sharing. So look to create Reels, TikToks, or YouTube Shorts as a way to expand your reach. Don’t overthink it, just do it!

11. Monetize Strategically

And finally, once you’ve got all the wheels in motion, you’re sticking to a consistent publishing schedule, you’re consistently putting out highly valuable episodes, and you’re building a community of loyal listeners around your show, you can then start looking for ways to monetize your podcast.

Explore different monetization options, such as sponsorships, affiliate marketing, or listener donations. Choose strategies that align with your content and audience, and successful podcast monetization is within your grasp.

Related read: How To Monetize Your Podcast: Here’s Everything We Know

2024 is YOUR Year to Start a Podcast!

Remember that building a successful podcast takes time, dedication, and consistency.

Consistently create high-quality, highly-valuable episodes, continually engage with your listeners, and work to build a community and network around you and your show.

Embrace the creative process, learn from each episode, and enjoy the rewarding experience of connecting with your listeners. With the right mindset and our comprehensive guide, you’re well-equipped to navigate the exciting world of podcasting and make a lasting impact. Best of luck on your podcasting adventure!

And if you’ve been waiting for a sign to start your podcast in 2024, this is it!

As a full-service podcast production agency, we’re incredibly passionate about helping podcasters bring their podcast dream to life. Not only do we offer all podcast production services, we also offer Custom Launch Packages, as well as a free Launch Your Podcast course series! Schedule a free call with one of our team today, and let us help you make your podcasting dreams come true in 2024!

We’ve looked into the podcasting crystal ball to find out what’s in and what’s out when it comes to the podcasting space in 2024! And so, of course, we’re sharing our findings with you! 

Check out our top podcast predictions and trends as we share what we think 2024 has in store for podcasting!

10 Exciting Podcast Predictions and Trends for 2024

1. A Greater Lean Into Video

In 2023, it was evident that video podcasts were on the rise. We saw all sorts of reports last year showing that YouTube was edging out all other platforms when it came to platforms for podcast listening. And we totally expect that to continue this year. And so our podcast prediction is that more and more podcasters will start to add video to their content. And as YouTube now lets Creators upload podcasts via RSS feed, there will definitely be a greater lean into video when it comes to podcasts. 

Now, we’re definitely not saying everyone should start a video podcast. But we do think it will be important for podcasters to find ways to incorporate video elements into their content offering.

Want to explore video but don’t know where to start? We can help! Check out our 10 Ways to Incorporate Video with Your Podcast and you’ll be all set!

2. More Additions to Categories

This is a personal podcast prediction (aka – biggest podcast wish!)…more additions to the current podcast categories. 

Why?

I’ll give you an example.

If you were to ask me what my favorite type of podcasts are, I’m going to have to say true crime. HOWEVER! I’m NOT a murder podcast girlie! Give me the true stories of cults and scams!

But these currently fall under True Crime. So I’ve got to wade through all the myriad of murder podcasts (no shade to all who love those, they’re just not good for me and my overactive imagination!) to find what I’m looking for. 

As the podcasting space grows and matures, subcategories are emerging and gaining momentum. And so personally, I’d love to the current categories reflect this. Podcast discovery is tough as it is, new categories will go a long way to fixing that!

*Side-note: I also LOVE organizing things into categories! And so if the podcasting powers that be ever want a complete podcast nerd to help them roll out new categories, I hereby volunteer as tribute.

3. More Podcasters Will Embrace Content Repurposing

Next up in our list of podcast predictions for 2024 we’re looking at podcast marketing strategies. In 2024, we anticipate many more podcasters will turn to content repurposing strategies.

Content repurposing in general is having its well-deserved moment. And long may it last! Because we believe that finding ways to repurpose your content is a powerful strategy that allows content creators to leverage their existing assets to reach broader audiences. It’s really all about maximizing the amount of output you get from your input.

All types of creators do it, and we think that 2024 is the year more podcasters start to lean into it, too.

And if you’re a podcaster looking to work smarter, not harder, and take all their amazing podcast content and give it really long legs so you can expand your reach and grow your podcast community, have we got something for you!

We recently created an incredible free resource, our 50 Genius Ways to Repurpose Your Podcast Content. It’s got all the reasons why content repurposing should be part of any podcaster’s marketing strategy, as well as sharing the 50 ways podcast content can be repurposed.

And all you need to do to get it is sign up to our weekly newsletter, The Podcast Playbook!

4. A Rise In Branded Podcasts

Next up, we also predict that we will see a rise in branded podcasts in 2024. Branded podcasts are those shows created by brands, businesses, or companies, and we’ve seen a surge in these over the past couple of months. And we predict we’ll see that continue as more and more brand see the value in having their own show.

Branded podcasts are an incredible marketing strategy for brands, and think more and more brands are going to realize this. Podcasts offer the unique ability to really connect a host with an audience. We know this already. But when you can get that connection to your brand via a branded podcast, that’s gold for businesses. 

If brands can find the right angle and niche for their show, a branded podcast is a fantastic way to build a buzzing community around your brand.

Need help launching your branded podcast? We can help! Check out all the launch packages we have on offer, then set up a free call with one of our team! We’d love to connect with you!

5. More AI Presence in the Podcasting Space

In at Number 5 for our podcast predictions for 2024 is AI. We’re living in the Age of AI, so we don’t really need to have that podcasting crystal ball to know that it will have an impact on the podcasting space, as it will in almost every industry.

But this prediction is a bit of mixed-bag, and we believe that AI’s impact on podcasting will be multi-faceted. While we do think we will see it have a presence in various aspects of the podcast process, we don’t think it’s all sunshine and roses. 

Don’t get me wrong. AI is incredible. And where you can use it to speed up or streamline your process, it’s great.

But we also want to predict that podcasters and creators in general will wield AI as a tool, and not let its version of whatever be the final version. You can never replace that magic touch a passionate person brings to something. Be that your podcast editing, your social media captions, your blog posts, or even your podcast scripts.

6. “Something” Because of Joe Rogan

Okay, so our podcasting crystal ball is a little fuzzy on this one. But all we know is that “something” will happen to the podcasting space because of Joe Rogan this year!

Why do we think that?

Well, Joe Rogan’s deal with Spotify comes to an end this year. And as of yet, mums the word on what he’ll do next. Does he sign another exclusive contract with Spotify? If so, that would indicated that Spotify is still keen on podcasting and still keen on exclusivity. 

But if he chooses to take his show elsewhere, there’ll be a ripple effect in the realm of podcasting, too. If Spotify doesn’t offer him a deal, does that mean the platform’s initial fire for podcasting is growing dim? Does he go independent? Does he sign with another company? And what could that mean?

Who knows? We told you, fuzzy!

7. A Tipping Point for Podcast Ads

This is another two-sided podcast prediction. On the one side, we do predict that podcast ads will still be a fantastic way for podcasters to monetize their shows. And all the signs point to the fact that this upward trajectory will continue. The revenue of podcast advertising is suspected to reach US$4.02 bn by 2024.

And for the podcasting space as a whole, this is amazing.

However, there is a danger here and podcasters need to play their cards right when it comes to how they’re placing ads in their content.

Just recently, I’ve been a part of a number of conversations about our favorite podcasts (as you do) and one thing that kept on popping up in the conversation was how the amount of podcast ads per episode doubled or even tripled this past year! In some cases, the same 90 second ad played three times in an episode! If both the brands doing the advertising and the podcast hosts want to keep the engagement of their audience, they’re going to have to negotiate their sponsorship deals so that they actually yield results. Otherwise listeners are either going to be skipping all ads all together, or worse, they’ll start unsubscribing. And if that happens, everyone loses.

So, we predict podcasters and marketers are going to have to work closely together in 2024 so that everyone wins from these deals.

8. More Podcasts in Pop Culture

Again, this is a personal podcast wish prediction! But I love seeing podcasts and podcasting making appearances in films and series, as a ‘character’ or part of the plot!

Only Murders in the Building, Karen Pirie, and the film Vengeance are top examples that spring to mind!

These shows did such a great job at using podcasts as part of the medium for telling their story (I know, very meta!) as well as parodying podcasting so perfectly in their own way. I loved them all and I’m here for more in 2024! (Please!)

9. A Rise in Live Podcasting Events 

Next up in this list of our top podcast predictions and trends for 2024, we also predict we’ll see a rise in live podcasting events. We really felt the pull towards all types of live podcasting last year. It seems like “live” was on everybody’s lips. And so many shared that trying live events or live podcasting was one of their goals for 2024.

Who knows, you may even see us doing some super cool live events in the not-too-distant-future, so stay tuned!

10. More Podcasts!

And finally the last of our podcast predictions for 2024, (and this should come as no surprise!) we predict that the number of podcasts worldwide will continue to grow as more and more people become podcasters! There is plenty of space in the podcast sphere for more podcasts. So if you’re looking to make 2024 be the year your podcast idea moves from your mind to the real world, do it!

And if you’re not sure where to start, We Edit Podcasts can help! Simply check out our How to Launch Your Podcast series (the courses are FREE, just btw!) and you’ll be all set!

What Does the Podcasting Future Hold?

And that’s it for this year’s edition of the We Edit Podcasts’ Podcast Predictions and Trends for 2024! 

Will they happen or won’t they? We’ll just have to see…

*Disclaimer: The podcast predictions and trends shared on this post are merely opinions and hopes, and are by no means intended to be taken as fact.

There is no podcasting crystal ball…yet.

Many of us find ourselves caught in the cycle of making promises to transform our lives, only to see those resolutions crumble way before we’ve seen any real change. But not this year! Not by a long shot! And not if we can help it!

But before we dive into how we’re setting ourselves up for success in 2024, let’s dive a little deeper into New Year’s Resolutions, shall we?

Some New Year’s Resolutions Stats

Here’s a fun fact! (Okay, realistically, it’s not actually a fun fact, but it is interesting…) Did you know that the success rate of New Year’s Resolutions is pretty dismal? So dismal, in fact, some studies suggest that around 80% of resolutions fail by the second week of February. February!

But it gets worse! There are other statistics that show that by the second Friday in January, all those well-meaning resolutions have flown the coop. They even have a name for this occurrence…Quitters Day!

So, why do these well-intentioned resolutions crumble so quickly? There are a number of factors to consider. But on the whole, the answer lies in the unrealistic expectations and the pressure we put on ourselves to make drastic changes overnight.

New Year, New You…NO MORE New Year’s Resolutions!

So, as we enter 2024, we want to propose something new when we talk about New Year’s Resolutions. We want to help you achieve your goals and dreams, but in a way that lasts and yields actual results. It’s time to break free from this resolutions rut and explore alternatives that not only endure but lead to genuine, lasting change. So we have compiled a list of sustainable alternatives to New Year’s resolutions to help you make 2024 YOUR year!

Sustainable Alternatives to New Year’s Resolutions to Help You Actually Achieve Your Goals

1. Set Realistic Goals

First up, when it comes to alternatives to New Year’s resolutions, and swapping out the old habit for something NEW, and sustainable, we start by learning to set realistic goals.

Too often, when we set those New Year’s resolutions, we’re setting the resolutions we think we’re supposed to set. Perhaps even ones we feel pressure to set. But guess what?! Using that method will get you nowhere quickly when it comes to actually achieving your goals for 2024. 

So, what can you do instead?

You can set realistic goals. Goals that are realistic for YOU!

And then take it one step further. Instead of aiming for a complete overhaul in whatever areas of your life, set those realistic “for you” goals, and then break down your goals into smaller, more achievable steps. This not only makes your objectives more manageable but also increases your chances of success. And each time you achieve one of the small steps, you’ll get a massive boost of motivation, encouraging you to keep on the path to achieving your goals.

Embracing this incremental approach can help to ensure a steady progression towards your desired outcomes. Remember, the journey of a thousand miles begins with a single step. And each small step is an important stride toward sustainable personal growth.

2. Focus on Habits, Not Resolutions

Up next on our list for better, more sustainable alternatives to New Year’s resolutions is to focus on changing habits, not on pursuing often unattainable resolutions. 

Resolutions usually focus on a specific outcome, and we either “win or lose” based solely on whether or not we achieve said outcome. But habits, on the other hand, are the building blocks of lasting change. 

Habits form the backbone of our daily routines and behaviors, and making even small adjustments to them leads to realistic, long-term improvement. 

So, how do you apply this to you in 2024?

Identify habits that align with your goals and work on incorporating them into your daily routine. Over time, these changes will become your new habits, and this then leads to sustainable transformation.

But you should also take a good look at your goals, and have an honest conversation with yourself. Do you currently have any less-than-helpful habits that are in opposition to these goals? Or ones that could be hurdles on your path to success in 2024? These bad habits need attention, too! Look at ways that you can phase them out, or swap them for better habits. (Remember – this will not happen overnight! And that’s OKAY! You’re after sustainable change after all!)

By doing this, you’re clearing the path to achieving your goals. And you’re helping set yourself up for success by making that success more achievable.

3. Choose a Theme for the Year

Another really effective and sustainable alternative to New Year’s resolutions is to choose a theme for 2024. This could be a word or phrase that encapsulates the heart of what you want to achieve in this trip around the sun. A theme is far less rigid than a resolution, meaning that it allows for flexibility as you pursue your goals.

Rather than a “black and white” outcome – that you either hit or miss and so either pass or fail – a theme becomes an adaptable framework on your road to success and personal growth. It’s a really freeing way to set and then work to achieve your goals. A theme for the year also helps to provide room for those inevitable setbacks, hurdles, or “hiccups” as you pursue your goals. A theme can help you see these as part of the process, rather than failures. 

With a theme for the year, you are free to explore all kinds of different strategies and opportunities, or simply feel the freedom to try new things that align with your chosen theme. Rather than that feeling of being on a strict deadline with no room for error that is often a by-product of resolutions.

4. Create a Vision Board

Creating a vision board is another of the fantastic and actually sustainable alternatives to New Year’s resolutions.

Vision boards are a practical, tangible way to set your goals for the year. And they can also be a powerful, visual motivator on your journey to achieving your goals. Vision boards empower you to stay connected to your aspirations with a sense of purpose and enthusiasm throughout the year.

A simple way to create a vision board is to take your goals and your theme for the year, and then use images and words that resonate with and reflect these. Place it somewhere visible, and it will serve as a bright, daily reminder of your objectives and will keep you inspired to stick to your goals throughout the year.

The act of creating a vision board is also mindful practice (more on that in our next strategy!), and can help reinforce your goals within you, serving as an extra motivator to make those habit changes we spoke about previously.

So, let your creativity flow, have fun with your vision board, and use it as a way to change habits, propel you forward a little step and a time, and successfully achieve the goals you set for yourself this year.

5. Practice Mindfulness and Reflection

Our next pick for better alternatives to New Year’s resolutions is to start the practices of mindfulness and reflection. No matter what your goals for 2024 may be, learning to practice mindfulness could be the key to helping you stick to your plan and reach those goals.

Mindfulness is the practice of intentionally bringing one’s attention to the present moment and being fully present within it. This means that you are aware of where you are and what you’re doing. But mindfulness also involves not being overly reactive or overwhelmed by what’s going on around you. 

How can this help you achieve your goals? And why is mindfulness a better, more sustainable alternative to setting New Year’s resolutions? 

Well, it’s because the goal of mindfulness is to be fully engaged in the current experience. And this, in turn, promotes mental clarity, emotional balance, and a sense of overall well-being. And it’s in this state that you can realistically set and work towards your goals. By practicing mindfulness, you will be more aware of the right goals to set for yourself. 

Through practicing mindfulness, you’ll pick goals that are realistic. And through practicing regular reflection, you’ll be able to gauge your progress, and make the necessary small adjustments that will help keep you on the path to your goals.

The practices of mindfulness and reflection allow you to stay connected to your goals as well as to your progress. You are able to adjust your plan as needed, helping you make sustainable change. Achieving your goals then becomes a process. And you’re able to then appreciate the journey rather than fixating on the destination.

6. Embrace a Growth Mindset

And now we’ve come to our final better alternatives to New Year’s resolutions. Instead of focusing solely on outcomes, work on cultivating a growth mindset. A growth mindset means simply that rather than having an outcomes-based mindset, where you’re only successful if you hit the mark, your mindset is now one that values the process. And encompasses all avenues of that process. A growth mindset values the learning and evolving, rather than only placing value on a specific, set outcome.

The shift from a fixed outcome-oriented perspective to a growth mindset is a game-changer in the pursuit of lasting change. It allows us to appreciate the process of working towards our goals and the journey of improvement, rather than constantly beating ourselves when we’re not “measuring up” to some rigid end goal, or resolution.

Embracing a growth mindset transforms the way we perceive challenges, setbacks, and success itself. And it helps us see that the pursuit of our goals and dreams is a dynamic journey. It’s not only about the destination.

Conclusion

As we enter 2024, we say, “Out with the old way of setting New Year’s Resolutions,” and, “Hello to a new way of setting ourselves up for success in this new year.”

By putting these strategies for sustainable alternatives to New Year’s resolutions into place, we’ll remove the unrealistic expectations, tone down the pressure, and form sustainable habits, and we’ll all be well on our way to making 2024 a year of genuine, lasting transformation. So together, let’s break free from the resolutions rut, and let’s make 2024 the year we experience real change and tangible growth! Cheers to the new you, the new year, and to no more New Year’s Resolutions!

Related read: The Best Self-Improvement Podcasts 

From shocking true crime narratives to heartwarming conversations, and fantastic fiction to insightful discussions, this year’s list has something for everyone! Join us as we take a look back at the exceptional audio content that has captivated our ears this year, as we raise a toast to the power of storytelling and the dynamic voices that have made 2023 an outstanding year for podcasts. 

Now, let’s not wait any longer…come with us as we check out the top podcasts of 2023!

*NOTE: The following podcasts are in no particular order.

We Edit Podcasts Best Podcasts of 2023

1. Scamanda

First up on this 2023 countdown of the best podcasts of 2023 is Scamanda. And if there was a prize for the most shocking listen of 2023, Scamanda would be it.

Scamanda takes listeners on a rollercoaster ride through the intriguing world of scams, cons, and white-collar crime. Hosted by investigative journalist Amanda Hart, the podcast unravels the most notorious scams of the year, delving into the minds of the masterminds behind them. With meticulous research and gripping storytelling, “Scamanda” provides a captivating blend of true crime and investigative journalism that keeps audiences on the edge of their seats.

2. The Trial of Lucy Letby

Number 2 of our best podcasts of 2023 was The Trial of Lucy Letby. In this podcast, Daily Mail northern correspondent Liz Hull and broadcast journalist Caroline Cheetham followed the months-long trial of Lucy Letby, the nurse accused of the murder of seven babies and the attempted murder of ten others, while she was working on the neonatal unit at the Countess of Chester Hospital.

The podcast covered the court case, week by week, and shared the trial’s evidence, just as it was heard by the jury. Liz and Caroline also examined key moments of the trial, and conducted exclusive interviews with investigative detectives, victims, and experts.

Besides sharing the unraveling of a truly shocking story, this podcast puts a new spin on the true crime genre through their excellent courtroom reporting and exemplifies the adaptability of the audio medium as they unraveled a complex legal case, while still leaving listeners eagerly awaiting each new episode.

3. Filthy Ritual

2023 may have been the year of top-notch scam podcasts! (And we’re here for it, btw!) Enter Filthy Ritual. This is a story about a scam. But this isn’t any old scam.

At the turn of the 21st century, set in one of London’s most wealthy suburbs, Hampstead, Juliette D’Souza wreaked havoc on many people’s lives. She became filthy rich, and one of the most prolific con women in British history.

But never fear! Hannah Maguire and Suruthi Bala, the soulmates behind the hit true crime podcast, Redhanded, are on the case. They speak to the reporters who traveled to Suriname to track Juliette down, one of Britain’s leading shamans and the victims who came together in search of justice. Filthy Ritual is an incredible story told by exceptional storytellers, with clarity, care, and charisma! A 2023 best podcast for sure!

4. The Girlfriends

The Girlfriends was another favorite podcast brought to us by 2023…and iHeartMedia.

It’s 1995 and Carole Fisher is a high-flying divorcee looking for love in Las Vegas. It’s slim pickings in the medical community she works in. But then Bob comes to town. Bob Bierenbaum is a plastic surgeon who flies planes and speaks several languages. Her mom loves that he’s Jewish – but there’s something off about him. He’s perfect on paper but he’s quick to anger and he never talks about his ex-wife. Who, it turns out, is missing and presumed dead.

After Carole and Bob break up she tells her friend Mindy all about Bob’s wife and his bizarre behavior. You see, Mindy dated Bob too. In fact, a lot of women in Vegas dated Bob and they all have their own strange stories to tell. Before too long they form a club dedicated to bitching about Bob, eating noodles, and figuring out what happened to his wife, Gail.

Through The Girlfriends, Carole Fisher uncovers the truth of Gail Katz’s death, the systems that failed her, and all the girlfriends that brought her justice.

5. A Very British Cult

2023 also brought us A Very British Cult. Which more than earns its spot on our list of best podcasts from this year. 

In early 2019 Jeffrey Leigh-Jones from Portsmouth got a life coach. Someone to mentor him in life and help him realize his business ambitions.

Two years later, Jeff had sold his house, his relationship was in pieces, and he had handed over tens of thousands of pounds. And he wasn’t the only one. In this eighteen-month investigation for the BBC, journalist Catrin Nye and her team expose control, intimidation, and fear at a mysterious life coaching company taking over people’s lives and ripping families apart.

As the investigation hots up, the group fights back, and there’s a surreal final showdown. A Very British Cult is another excellently researched audio expose, sharing a really heartbreaking story really well. 

6. Ghost Story

Looking for a little spooky listen? The next entry on our list of the best podcasts of 2023 delivers. On Ghost Story, host Tristan Redman is a seasoned journalist who doesn’t believe in ghosts. But weird things happened in the bedroom he lived in as a teenager. When he discovers years later that subsequent occupants of the same house have been visited by the ghost of a faceless woman, he’s curious. 

Because it just so happens that Tristan’s childhood home is right next door to the house where his wife’s great-grandmother, Naomi Dancy, was murdered in 1937. Killed by two gunshots to the face. Could there be a connection between the ghost and the murder? Tristan decides to investigate and soon finds himself going where no son-in-law should go, deep into his wife’s family history, asking questions no one wants answered. We told you, spooky!!

7. Believe In Magic

Next up on our list of best podcasts of 2023 is Believe In Magic. And this one is shocking, unbelievable, complicated, and tragic, often all at the same time. 

Believe in Magic shares the story of Megan Bhari, an inspirational 16-year-old girl who in 2012 launched a charity to grant wishes to seriously ill children. The charity is called Believe in Magic and it attracts the support of the biggest boy band in the world: One Direction. Believe in Magic soon becomes a household name in the child cancer community. Putting on parties, sending thoughtful gifts, and organizing trips to Disney. Megan is adored by all those she helps and is given an award by the then Prime Minister David Cameron.

What’s even more remarkable is that Megan is herself extremely unwell. She announces that she has been diagnosed with a brain tumor. She raises money online for life-saving treatment in the United States.

But a group of internet sleuths start to suspect that Meg isn’t ill at all. When they discover Megan is in a Disney resort rather than a US hospital, they decide to hire a private detective to prove Megan is faking her illness, and expose the truth to the world. Then events take an unexpected turn. And the internet sleuths – who are all parents of seriously ill children themselves – to wonder if they’ve got it all wrong. 

8. The Retrievals

The Retrievals is another difficult, heart-breaking, layered story brought to us in 2023. The Retrievals shares the stories of dozens of women seeking to become mothers who came to a fertility clinic at Yale. 

And this new podcast is bringing to light the shocking events that unfolded there and the terrible violation suffered by these women at this fertility clinic. The Retrievals reveals the story of how a nurse at the facility was secretly replacing the vials of a pain-reducing drug with a saline solution. Which meant that the women going through the retrieval procedure felt everything. And when they voiced that they were experiencing excruciating agony, the clinic downplayed or ignored them. 

But when what the nurse, Donna Monticone, had done came to life, very little was done in terms of addressing what these women experienced. And this podcast attempts to do just that.

9. Let’s Make a Horror

Next up, Number 9, and if you loved the Webby award-winning, and New Yorker Best Podcast of 2022, Let’s Make A Sci-Fi, then 2023 has a new offering for you, Let’s Make a Horror! From the same team that brought us the brilliant Let’s Make a Sci-Fi, as well as the hilariously heartfelt Let’s Make A Rom-Com, comes Let’s Make A Horror. 

This time, comedians Mark Chavez, Maddy Kelly, and Ryan Beil made us laugh while they tried to make us scream. Over the course of the 10 episodes, Mark, Maddy, and Ryan learn what it takes to make truly frightening horror, once again, by interviewing Hollywood writers, directors, and enthusiasts; probing their deepest fears; which, as always, results in them writing and directing their own shocking short film.

10. Classy

In at Number 10 of our top podcast recommendations is Classy with Jonathan Menjivar. As Jonathan puts it, “The show came about because I grew up working-class. And I have a lot of thoughts and feelings about that, and I wanted to talk to people about it.”

Menjivar was a blue-collar Latino kid who started working in media and became someone who likes oysters, wears cashmere socks, and is very conflicted about all of it. 

His collection of stories via his podcast offers an honest, inquisitive, and nuanced look into how class shapes our perspectives of the world and how we belong in it. Classy is a fascinating, eye-opening, and deeply moving exploration of how we view ourselves and those around us. And definitely a top favorite of our best podcasts of 2023.

11. Keys To The Kingdom

Next on our list of the best podcasts of 2023 was Keys to the Kingdom. Keys to the Kingdom is a fun one for all those Disney fans. This podcast is an unprecedented, eight-part docuseries exploring the peculiar backstage life of theme park characters, performers, and fans. 

Hosted by recovering theme park employees Matt Gourley and Amanda Lund, each installment promises insider secrets, stories of absurd guest interactions, and fascinating tales of workplace minutiae. If you’ve ever wondered what it’s like behind the scenes at Disney. Or if you dreamed of being a “cast member” you’ll love this podcast. We did! Which is why it earned its spot on our list of the best podcasts of 2023.

12. The Deck Investigates

Finally, for our last entry of our best podcasts of 2023, we have The Deck Investigates. And this year, the card is Darlene Hulse, the 4 of Hearts from Indiana.

This series details the harrowing story of Darlene Hulse, who was forcibly taken from her home in Argos, Indiana on August 17, 1984. Her two oldest daughters witnessed the attack. But they didn’t recognize the man who took their mother. But although Darlene’s body would be found a day later, just six miles from her home, her killer has evaded law enforcement for almost four decades and the investigation has remained cold…until now. 

Ashley Flowers guides this podcast with such excellent. And although it’s an incredibly tragic story, it’s delivered in an incredible way.

13. Business Beyond the Mic

We may be a little biased, but last but certainly not least on our list of the best podcasts to come out of 2023 is Business Beyond the Mic, hosted by We Edit Podcasts’ Founder, Carli van Heerden.

On Business Beyond the Mic, we get to join Carli as she and her guests deep dive into the business of podcasting and what it really takes to create and sustain a successful show. In each episode, we get behind-the-scenes access and top tips from podcasters in different industries. We find out how they got started, and how they’ve managed to build successful brands around their shows.

We’ve learned so much from all the incredible guests who have already gone beyond the mic. And we can’t wait for all that’s in store!

Final Round-Up of the Best Podcasts of 2023

In wrapping up this journey through the best podcasts of 2023, it’s clear, once again, that podcasts have had another stellar year. As we look forward to the future of podcasting, we eagerly await the exciting narratives, fresh voices, and groundbreaking content that will continue to shape the podcasting landscape in the years ahead.

So cheers to podcasts! Here’s to another year of extraordinary storytelling! And bring on the all great podcasts we’ll get to listen to on our next journey around the sun!

Is that even possible?

Yes! Great news! It certainly is!

In this blog post, we’ll explore some savvy tips and best strategies to help podcasters take a podcast break and step away from the mic for a bit without sacrificing their audience engagement.

Let us show you how!

Related read: The 12 Best Podcast Episode Ideas Perfect For The Holidays

8 Best Strategies for Taking a Podcast Break Over the Holidays

1. Plan Ahead and Batch Record!

First up, one of the most effective and “easiest” ways to take a break from your podcast is to not.

Wait, what?!

I thought this post was about helping podcasters take a break from our podcasts. It is! Don’t worry! You’re still taking a break! It’s just not going to sound like you are. Because one way to take a break from your podcast is to batch-record your episodes and release those according to your usual podcast schedule.

You can take your break, and your podcast community can still enjoy all your amazing content. 

This method does require some thorough planning, and extra effort beforehand. But it is a really great way to take a podcast break while still keeping your podcast momentum.

2. Prepare Your Audience

Another one of the best strategies, if you’re looking to take a podcast break, and keep your audience, is to firstly prepare your audience! No matter what strategy you use to take a podcast break, remember that communication is key – especially if you don’t plan on filling that ‘gap’!

If you don’t plan on ”filling the gap” record an Out Of Office message as an episode. Be sure to include when you plan on releasing a new episode! This lets listeners know what’s going on, and ensures they’ll be waiting for you when you return!

3. Communicate with Your Audience

The next of our best strategies for taking a podcast break should really be used in conjunction with any of the other strategies…communication. Communication really is the key to keeping your podcast momentum as well as your audience intact whenever you’re planning a podcast break. 

However you plan to fill the gap, or especially if you choose to not fill the podcast gap with anything, keep your audience in the loop. This just helps let them know what’s going on. And so they don’t unsubscribe at the first sign of no new podcast episodes.

In the lead-up to your break, start letting your audience know what to expect.

You can also record an “out-of-office” style message that you can release on its own. (Highly recommended if you’re not going to be filling the gap with anything.) Or insert this at the beginning of the episodes that will be going out over your break. Be sure to state clearly when you’ll be returning to your regular episodes. And create excitement both about your ‘break’ content as well as what’s coming next, and you’ll keep your audience whilst you enjoy your podcast break. 

4. Publish Re-Runs!

If you’re particularly looking for the best strategies for taking a break from your podcast over the Holidays, then this next one is for you…re-runs! The Holidays are almost synonymous with re-runs! So let this work for you and your podcast. Take a podcast break by publishing some of yours or your audience’s favorite episodes over the Holidays. 

Publishing re-runs is not only an easy and effective way to offer your audience high-quality content while still being able to take your podcast break without the effort of podcasting. This not only keeps your podcast active but also gives new listeners a chance to discover and relive your best work.

5. Create Bonus Episodes

Our next strategy for taking a podcast break without losing episode engagement is to create and share bonus episodes. These bonus episodes could be extended versions of some of your best interviews or your most moving monologues. Or even episodes that feature some of your hilarious bloopers, or even behind-the-scenes insights. 

Bonus episodes are another great way to still offer added value to your listeners and keep your audience engaged. But this type of ‘bonus’ content can also enhance your connection with your audience. As it brings a deeper sense of “realness” or “humanness” to your show.

6. Highlight Reels

Compilation episodes that act as highlight reels from your podcast is another winning strategy to help you take a podcast break. Create episodes made up of the best bits and top highlights from your episodes over your latest season. or however you like to segment your episodes. 

These bonus episodes made up of the best bits of your episodes are a fun and valuable way to keep your audience entertained and engaged with your podcast, even if you’re not putting out brand-new content.

“Best bits” episodes are a tried-and-tested strategy from all avenues of the entertainment industry. And they’re perfect for podcasters looking to take a little break from podcasting.

7. Swap Episodes with Other Podcasters

Another effective strategy for filling that podcast gap while you take a podcast break is to swap episodes with other podcasts. This strategy gives you great content, without having to do any of the actual work of episode creation beforehand.

But key to the success of this strategy is picking other podcasters in your niche. You still want to give your audience high-quality, highly valuable content that still caters to their needs. And by picking great podcasts within your niche, you can do just that.

By sharing high-quality content from other podcasts, you can still maintain that connection with your listeners.

Even while you’re not technically there. 

But as an added bonus, if you’re strategic with your podcast picks, this swap can serve to help both you and the other podcast hosts grow their audiences because you both serve the same audiences.

8. Release Trailers or Sneak Peeks

Finally, strategy 8 of our best strategies for taking a podcast break, over the Holidays or in general, is to create trailers or sneak peeks to release while you’re taking your much-needed break.

This is a fantastic strategy for two reasons. One, by creating amazing trailers or sneak peeks, you have amazing content to fill the gap while you get to step away from the mic and take your break.

But two, epic trailers and sneak peeks can help build anticipation until you do return. This teaser strategy keeps your audience eagerly anticipating your comeback, ensuring you still have a loyal audience when you return from your break.

*Want to learn more about the magic and science of podcast trailers? Check out The Trailer Park Podcast!

In Conclusion

Taking a break from podcasting doesn’t have to mean sacrificing momentum. By planning ahead, communicating with your audience, and strategically using various content options, you can ensure that you get a rewarding break that we all need from time to time, without it having any detrimental effects on your podcast or your podcast community. 

Remember, a break is in an investment your health and well-being. And so, it’s also essential for your podcast’s longevity and sustained success. But in order for it to have no adverse effects on your show, you’ll need a strategy. Or eight.

But no matter how you choose to take a break from your podcast, either over the Holidays, or any other time of the year, remember that communication is key. Let your audience know what’s going on, and they’ll be there to welcome you back when you return!

As twinkling lights illuminate the streets, trees transform into dazzling spectacles, and hot cocoa flows abundantly, lists are being made.

And there are far more than the infamous “Naughty or Nice”…

There are shopping lists, baking lists, Christmas movie marathon lists, and things-to-do-in-the-holidays lists. But there’s one more list to add to the…well…the list! Your Best Holiday Podcasts list!

Whether you’re commuting to work or looking for a little holiday audio magic for gift wrapping or some holiday baking, these holiday podcasts are perfect for ushering in some festive cheer.

So, let’s bring on the holiday magic with our…

Best Holiday Podcasts for The Festive Season

1. Deck The Hallmark 

First up on our list of best holiday podcasts, a fan favorite when it comes to Holiday podcasts, Deck the Hallmark.

Join Bran, Dan, and friends as they attempt to watch and review made-for-tv movies! Just a bunch of pals…watching made-for-tv movies. The hosts share laugh-out-loud moments as they unpack the often outrageous (and super-cheesy, but that’s why we love them, right!) plots, and appreciate the unique charm that defines Christmas movies. A fun-filled, cheery addition to your holiday podcast playlist!

2. The Holiday Season Podcast 

Is watching The Holiday part of your holiday traditions? Then do we have the perfect podcast for your holiday podcast playlist! For fans of The Holiday, the beloved 2006 (yes, 2006!!) Christmas classic directed by Nancy Meyers in 2006, The Holiday Season is a must-listen. 

Together with host, Sam Clements, throughout the episodes, you’ll dive deep into the intricacies of the film, exploring various angles, and key elements (aka THE COTTAGE!), and engaging conversations with those integral to bringing this cinematic gem to life. It’s a delightful and cozy listen, and we’re sure it will become a holiday tradition…just like the film.

3. The Calm Christmas Podcast with Beth Kempton 

The Holidays are all about fun and festivities…but there can also be a lot of stress, anxiety, and even loneliness. So, amidst the hustle and bustle of the holiday season, find solace with The Calm Christmas Podcast hosted by bestselling wellbeing author Beth Kempton. In these episodes, you’re transported to Beth’s kitchen table in the English countryside, where she shares soothing wintery words from her favorite poets and writers, tips for a stress-free holiday season, and advice for taking care of ourselves at this time of year. 

Beth also explores ideas for a natural and sustainable Christmas, she looks into the origins of some of our most-loved traditions, and she also explores how winter is endured and celebrated around the world. This holiday podcast is the perfect companion for unwinding this holiday season and a wonderfully cozy podcast for the darkest season of the year.

4. Christmas Countdown 

Amidst the chaos of the holiday season, Christmas Countdown steps in to help with all those lists that need making. Hosted by actor Eric Petersen and TV producer Danny Jordan, this jingle-bell-filled show counts down holiday-themed lists, offering a merry and organized approach to the festive frenzy.

On every episode, Eric and Danny count down all kinds of holiday-themed lists. These range from the top 10 Christmas movies, the top 10 stocking stuffers to the top 10 holiday traditions and top 10 Christmas songs. If you love lists, and you love the holidays, put this holiday podcast on your festive playlist.

5. The Midnight Carols

Next up, a unique entry on our list of best holidays podcasts…If you like your holiday podcasts with a little fantastical spookiness, then you need to check out The Midnight Carols. Listen in as four friends share strange tales of terror on Christmas Eve to join the Venerable Order of St Nicholas of Myra. 

But who are the mysterious Merry Gentlemen? What if their stories were more than made-up tales? The Midnight Carols is a thrilling new dark fantasy Christmas audio drama with a full cast of talented voice actors, perfect for curling up on a wintery night with some yummy holiday treats.

6. Christmas Creeps 

For a unique twist on holiday cheer, delve into Christmas Creeps — a one-stop shop for holiday madness all year round. Hosts Joseph Wade, Johnny-5, and Mr. Bradford dissect holiday movies with wit and humor, exploring both familiar and obscure titles. 

Don’t be fooled by the name; this podcast is a fantastic addition to your festive playlist.

7. The Lost Christmas Podcast 

Merge fun and information with The Lost Christmas Podcast — a delightful exploration into holiday history. Each episode invites you to delve into characters, stories, traditions, and culinary delights from around the globe. 

The added bonus of passages from The Lost Years of Santa Claus book fills gaps in the Santa Claus mythos, making for a captivating and fun-filled holiday listening experience.

8. A Cozy Christmas Podcast

If you’re looking for a Christmas podcast that celebrates the coziest time of year, then look no further than A Cozy Christmas Podcast. 

If you’re looking for a podcast to fill your space with the Christmas spirit, this is it. Host Art has the most soothing of voices.

This holiday podcast is full of all things cozy and Christmas, and it’s a wonderful show to have wafting through your home while all the scents of the holiday season fill the air.

9. Christmas Past 

Next up on our list of the best holiday podcasts is Christmas Past. Embark on a journey through the captivating stories behind holiday traditions with Christmas Past. Host Brian Earl combines nerdy deep dives with warmhearted celebrations, uncovering forgotten tales that breathe life into the most wonderful time of the year. Because behind every Christmas tradition is a story, often a forgotten one. 

And every year, as we put up a tree and pour the eggnog, we’re continuing generations-old narratives, while being mostly unaware of their starting chapters. That’s where Christmas Past comes in.

Christmas Past is also one of the longest-running Christmas podcasts, now in its eighth season.

10. Tinsel Tunes – The Christmas Music Podcast

Do you love Christmas music? Then you’ll love Tinsel Tunes – The Christmas Music Podcast. The Tinsel Tunes podcast goes into great detail about Christmas music. Full of fun and interesting facts, it will get you into the Christmas Spirit!

Hear about classics, modern songs, songs you love, and even those songs that you dislike. We go deep into the history of Christmas songs, explore the compositions, and play lots of music!

11. Tis the Podcast 

Next up, on our list of the best holiday podcasts for the festive season is Tis the Podcast. This holiday podcast will help you keep the Christmas Spirit alive 365 days a year. On each episode, join hosts Anthony, Julia, and Thom on a magical journey filled with debates and discussions about different Christmas movies, specials, and television episodes each week. 

It’s a festive experience that, when added to your playlist, ensures the holiday spirit is ever-present.

And wrap up (get it?) this list, some holiday podcasts for the whole family…

12. A Christmas Carol Podcast

A Christmas Carol is – obviously – a holiday classic. And while curling up to watch the film appears on many a holiday to-do list, listening to this next holiday podcast should be on that list, too!

Check out A Christmas Carol Podcast and immerse yourself in the audio version of this timeless classic. This audio drama podcast abridges Charles Dickens’s ghostly tale into nine heartwarming episodes. Perfect for family listening during bedtime or those cozy evenings that demand a classic holiday story, beautifully told.

13. Welcome to Tinsel Town: A Christmas Adventure 

For the young and young at heart, Welcome to Tinsel Town is the perfect holiday podcast for the whole family. 

After making a wish on the Christmas Star, Holly finds herself popping in and out of Tinsel Town, a magical place where it’s Christmas every day. But after getting stuck there, her friends – a giant candy cane, a mysterious ornament, and a polar bear Queen – need to band together to help her get home. As things start to fall apart in Tinsel Town, the curmudgeonly Conductor accuses Holly of ruining Christmas and does everything in his power to try to ban her from celebrating ever again. Will Holly and her friends figure out where her wish went wrong in time to get her home for the holidays? Listen to this fiction festive podcast to find out!

14. ‘Tis The Grinch Holiday Podcast

And finally, our last (but NOT least) enter on this list of the best holiday podcasts is ‘Tis The Grinch Holiday Podcast, brought to us by Wondery.

Cuddly as a cactus and charming as an eel, he’s your new favorite snarky talk show host. Join The Grinch (and his faithful dog Max) each week as he rants against Christmas cheer and roasts celebrity guests like chestnuts on an open fire. Starring Saturday Night Live’s James Austin Johnson as the notorious curmudgeon and broadcasting straight from Who-Ville, will The Grinch send these famous folks back down Mt. Crumpit, or will they soften his stance against Christmas and grow his heart three sizes? Grab your hot cocoa and cozy slippers and listen along to find out!

Let These Best Holiday Podcasts Bring on the Festive Cheer!

The holiday season is a time for family, friends, and, of course, the magic of festive podcasts! These carefully curated picks on our list of the best holiday podcasts are some of the best out there, designed to envelop you in the warmth of the holiday spirit.

So, slip into your favorite Christmas sweater, grab a steaming cup of cocoa, settle into your favorite spot, and embark on a journey through these truly festive holiday podcasts. We guarantee they’ll warm even the grinchiest of hearts.

Creating holiday-themed podcast episodes can be a fun and engaging way to connect with your audience during the Holidays. So if you’re looking for unique ways to add some holiday cheer to your podcast, let’s unwrap 12 delightful podcast episode ideas to bring that holiday flare to your podcast this season!

12 of Our Best Holiday-Inspired Podcast Episode Ideas

1. Holiday Traditions Around the World

For our first entry on our list of holiday-inspired podcast episode ideas you could use your holiday episodes to explore holiday traditions from around the world.

Delve into the unique customs, joyous celebrations, and heartwarming traditions that paint the holiday season in vibrant hues across diverse cultures and countries. Every country and culture celebrates the holidays – and different holidays – differently – so there are all types of content and angles to share.

Uncover the stories behind these cherished practices, share the universal spirit of joy that unites us all during this season, and add a touch of global magic to your podcast that resonates with listeners worldwide. This holiday episode idea is an effective way to celebrate unity in diversity, bringing the warmth and cheer of holiday traditions from every corner of the globe to your eager audience.

2. Share Your Holiday Traditions

Next up, for your holiday episodes, share your holiday traditions. Do you have some unique or unusual holiday traditions? Are there movies or podcasts you enjoy during this time of the year? Do you bake with your family? Build gingerbread houses? Hang a pickle on your Christmas tree? (Yes, that is a real thing!)

Share all the weird and wonderful things that make this time of year special for you.

Bonus Idea!

Ask your listeners to share their holiday traditions. You could encourage participation through newsletters, and social media, or change up your episode calls to action to make your special request for the holiday season. Giving your listeners the opportunity to actually take part in your episodes is a fantastic way to foster a sense of community amongst your listeners and increase the connection between you and your audience.

3. Find a Holiday Angle to Your Content

Another fun way to add some festive flare to your podcast episodes over the holiday season is to find a holiday angle to your usual content.

Whether you have a health and wellness show, a foodie-focused podcast, a show for entrepreneurs, or even if your niche is true crime, I can all but guarantee there’s a way to put a holiday spin on your content.

Have some and embrace the opportunity to infuse your content with some holiday magic. Finding a new spin on your content is also a great exercise to help you see your content from a new perspective and continue to offer your listeners all the best subject matter.

4. Holiday Stress Relief

While the Holidays are a special time, let’s be honest, they’re also stressful! Again, no matter your podcast niche or your target audience, we all experience stress! So, for another podcast episode idea that’s perfect for the holidays, you could offer tips and strategies for managing holiday-related stress, tailored to your target audience.

There are so many ways to frame this, and a whole plethora of tips and strategies you can offer your listeners for the holidays. You just need to put on your (Holiday!) thinking cap, and these episodes could be some of your fan favorites.

Related read: 10 Simple Ways to Destress and Recharge this Holiday Season

5. The History of the Holidays

Another engaging way to add holiday flare to your podcast episodes is to dive into the origins of some popular holidays that take place during this time of the year. From Christmas to Hanukka, to Kwanzaa, and even Christmukka, there is a whole lot of historical ground to cover!

You could uncover the history behind the holidays themselves, explore these from different perspectives, or dive into all the different festive practices that come with all the different holidays, whether they’re familiar family customs or quirky traditions from around the world.

6. Holiday Movie Marathon

The Holidays are synonymous with Christmas movies! Yes, most are totally cheesy, and yes, most are completely unrealistic. We get it. We know! But we still LOVE them! So turn that love into podcast episode content. (Or maybe you hate them, that’s okay, too! You could discuss that!)

Discuss classic and modern holiday movies, or dive into this year’s new holiday offerings. There are plenty of holiday movies so there are plenty of ways you could use this idea to add a little holiday touch to your podcast over the festive season.

7. Holiday Favorites

We all have holiday favorites! Turn them into great podcast episode content by sharing your holiday favs on your podcast!

This could be countdowns of your favorite holiday films or podcasts, your favorite festive food, your favorite holiday music, book recommendations, gift ideas, or anything you can think of!

This is also another of our top holiday podcast episode ideas that provides an opportunity for greater audience engagement and connection. Get your listeners to send in their holiday favorites, let them share in the conversation in a new way, and you could find you’ll be starting the new year with a far stronger podcast community!

8. Review the Year

Here’s another great way to sprinkle some holiday magic on your podcast this festive season, reviewing the year. You can reflect on the past year’s podcast episodes, milestones, and personal experiences, and express gratitude to your listeners.

You could do countdowns of some of your top moments of the year, reflect on the lessons you’ve learned, or your top highlights from the year. This is another great way to connect with your listeners and build a deeper connection with your community.

9. New Year’s Resolutions

Another great podcast idea perfect for the holidays is New Year’s Resolutions! Set them, discuss strategies for achieving them, or bash them! But they’re a fun topic for your podcast episodes this holiday season.

You could even explore the psychology of New Year’s resolutions, or discuss different ways to think about resolutions! Whichever way you frame it, it’s a great episode idea for the festive season.

10. Holiday-Themed True Stories

‘Tis the season for heartwarming tales! So another really fun holiday-inspired podcast episode idea is sharing some heartwarming holiday-themed true stories.

Whether fictional or real, sharing feel-good stories can lift spirits and create a cozy atmosphere for your listeners during this time of year. You can even encourage audience participation by inviting them to share their favorite holiday true stories, too.

11. Gratitude and Thankfulness

As much as the holiday season is all about fun and festivities, it’s also the perfect time of year for some gratefulness and thankfulness. And this is a great podcast episode idea for the holidays! Share what you’re grateful for, share what you’ve learned over the year, or express thankfulness for all that you learned and achieved this year.

Or open the discussion to your listeners. Let them share their stories of gratefulness and thankfulness. This, again, is a great way to foster connection and community with you and your listeners!

12. Holiday Survival Guide for Your Target Audience

And for our final holiday-inspired podcast episode idea, you could bring the holidays and your niche together by offering a Holiday Survival Guide specially for your target audience, whether that’s introverts, singles, parents, teachers, you name it! We could all do with a little help over the holidays! And your podcast is the perfect platform to offer it!

You can offer insights, tips, and strategies to make the festive season a smooth and more enjoyable time for your dedicated listeners. This is a great way to offer highly valuable content to your target audience and to just connect with your audience in meaningful ways over this time.

A Final Word on Podcast Episode Ideas for the Holidays Festivities…

As the holiday season unfolds, and we’re dusting everything with the holiday flavor, why not infuse your podcast with these festive podcast episode ideas?

Whether you’re sharing traditions, exploring holiday history, or rating the latest Christmas movies, there is a sleighful of ways you can have some holiday fun with your podcast.

But it’s not all about frivolous fun! These holiday podcast episode ideas will not only entertain your listeners, but they can also serve to deepen your connection with your audience. So, put on that Christmas sweater, and sprinkle some holiday magic over your podcast this holiday season.

And it is our belief that treating your podcast like a brand is the key to your long-term podcasting success.

Not convinced? Totally okay!

We’ve got tons more reasons why giving your podcast a brand identity is not just a “good idea” but a necessary strategic move toward long-term success.

Reasons to Build Your Podcast Brand Authority

1. Differentiation in a Crowded Space

We all know there are tons of podcasts out there. (But there is ALWAYS room for more!) But this means that podcasters need to do all they can to help make their show stand out from the crowd. Treating your podcast as a brand will help you carve out a unique identity that will help set your show apart.

2. Builds Trust and Credibility

Think of some of the world’s most recognizable brands. What do they all have in common? They’ve cultivated global trust and credibility. And if you can do that for your podcast brand, you’ll be well on your way to podcast success. When listeners can identify a consistent brand image, it creates a sense of reliability and professionalism. And so building your podcast brand is crucial for building a loyal audience who will return for each new episode.

3. Establishes a Strong Connection with Your Audience

In general, a brand goes beyond just a logo or a name. A brand identity represents the vision, values, and mission of the brand. By developing a brand identity for your podcast, you taking steps toward creating a connection with your audience on a deeper level, by connecting them to your podcast’s vision, values, and mission.

4. Greater Opportunities for Growth

Strong podcast brands are attractive to other brands. And so building your podcast brand is laying a solid foundation for podcast growth. Whether you’re considering merchandise, live events, or partnerships, a well-established brand makes it easier to expand your podcasting venture into new and exciting territories. Sponsors and collaborators are also more likely to invest in podcasts with a strong brand presence.

5. Encourages Listener Loyalty

Audiences tend to rally around brands. And this is because a strong brand identity leads to a strong community identity. A well-defined brand provides a common ground for your listeners to connect, share, and engage with your podcast on a deeper level.

6. Makes Consistency Easier

And finally, building a strong podcast brand is beneficial for the podcaster because it helps significantly when it comes to podcast consistency. As we always say, consistency is key in the podcasting world. And a well-defined brand helps provide a great framework for podcasters when it comes to maintaining consistency across episodes, social media platforms, and even when it comes to the brands or partners you consider for collaboration. That strong brand identity helps make all kinds of podcast decisions easier because you have a framework for making those decisions.

So, as you can see, building your podcast brand lays the foundation for long-term podcast success.

But how do you build this brand authority for your podcast?

The simple truth is that no brand is built overnight. The journey to becoming a recognized authority in your niche requires strategic planning, consistent effort, and a little help from We Edit Podcasts!

So now, let’s get to the heart of this post. We’re going to walk you through the essential steps you should start taking to help you build and enhance your podcast brand authority.

How To Build Your Podcast Brand Authority

1. Define Your Brand Identity

The first step in building a strong brand identity for your podcast is to start by defining your identity. What sets you apart? What distinguishes you from other podcasts in your niche? Write all of these down!

Next, think about other elements that your podcast encompasses. Think about and identify your unique selling points, your show’s values, and even elements like the tone you want to convey through your podcast episodes. All of these will help you outline and then define your podcast brand identity.

2. Choose Your Niche Wisely

The next step in building a strong podcast brand is to choose your niche wisely. If you’ve already honed in on your niche, then you’re all set. But it is always a good exercise to revisit your niche, with podcast brand building in mind, to ensure that your niche is clearly defined.

But in general, you need to select a niche that aligns with your passion and expertise. The key thing here is that you want a focused niche. A focused niche not only enables you to channel your expertise in a specific area, but it also simplifies the process of positioning yourself as an authority within that space.

By honing in on a specific area, you are more likely to attract a dedicated audience genuinely interested in the unique insights, knowledge, and perspectives you bring to your podcast. This intentional niche selection becomes a cornerstone in crafting a distinct brand that resonates with authenticity and captures the attention of your target audience.

3. Prioritize Content Quality

Quality when it comes to all facets of your podcast is incredibly important to your long-term podcast success. But quality content really counts when you’re looking to build and boost your podcast brand. Because no successful brand has ever been built off of poor quality!

So, in your journey to build a strong podcast brand, continue to invest time and effort into creating high-quality content that educates or entertains, but above all, adds value to your audience.

Takeaway! High-quality, highly valuable content is the cornerstone of strong brand authority.

4. Consistency Matters

The next strategy for building your podcast brand is consistency. Consistency builds podcast brand authority because it builds trust and helps develop a feeling of reliability between your podcast and your audience.

And this consistency needs to be applied to all areas of your show. From adhering to a consistent release schedule, maintaining a consistent tone and quality, and aligning with a particular niche focus, the key is to establish expectations that your audience can depend on. You also want consistency when it comes to your aesthetic across your social media platforms, as well as to all other content you may be sharing through your different marketing channels.

This consistency helps to cement your podcast’s identity in the minds of your audience, further strengthening their connection to your podcast, and building your podcast brand.

*Check out this post from Hubspot to dive deeper into the relationship between consistency and brand building.

5. Build an Online Presence

Next, if you want to build a strong podcast brand, you also have to build a strong online presence. In this day and age, there is really no way around this. Your podcast brand needs an online presence, and needs to ‘live’ somewhere other than podcast directories.

Create social media profiles for your podcast on whichever platforms align best with your target audience, create a website for your show, and utilize email newsletters so that you can connect with your audience beyond the podcast. And so that you can then leverage your online presence to extend your podcast brand’s reach.

Related read: 20 Effective Social Media Tips for Podcast Growth

6. Engage with Your Audience

Going hand-in-hand with building an online presence as a way to build your podcast brand is then using this presence to interact with your audience. Remember, strong brands are the ones that a community builds and rallies behind. But in order for a community and following to build around your podcast, you as the host need to be engaging with that community.

Genuine engagement is the foundation of a strong podcast community, and this strong community, in turn, strengthens your brand

7. Feature Experts

Another effective strategy for building a strong podcast brand is to look for ways where you can feature niche experts in connection with your podcast. How does this strategy work? Well, when you feature guests who are viewed as experts in their field, you can then leverage their expertise and authority to enhance the authority and credibility of your podcast.

Your show’s association with recognized experts in your niche not only attracts their audience to your show, thus growing your listener base. But it also reinforces the trustworthiness and authenticity of your podcast brand.

8. Network and Collaborate

Next up, to build your podcast brand, you have to focus on networking and collaborations. As you build a network of other podcasters, industry influencers, or experts in your field, you will begin to tap into new channels through which you can amplify your podcast’s reach and credibility.

And through collaborations – you’re able to branch out and reach new audiences through cross-promotions. And this audience growth and extended reach further helps to cement your brand.

9. Leverage User-Generated Content

Strategy Number 9 for building brand authority for your podcast is to utilize and leverage user-generated content. In general, user-generated content is used by all sorts of brands to effectively build and establish their credibility and authority. But this type of content is also a great foundation for building a strong community around your brand.

But when it comes to podcasts, what are we talking about when we’re talking about user-generated content? In most cases, we’re focusing on podcast ratings and reviews. These can serve as great “social proof” as they help to add a layer of authenticity and community engagement to your podcast brand.

This participatory approach fosters a sense of community, loyalty, and trust, ultimately solidifying your brand as a reputable and influential force within your niche. User-generated content serves as a testament to the genuine connection your podcast cultivates, establishing your authority in a way that resonates with your audience.

10. Share Success Stories

And the final strategy for building a strong podcast brand is to share success stories. Sharing success stories on your podcast is a powerful strategy for building brand authority. Seeing success stories linked to your podcast serves to reinforce your brand authority by inspiring greater confidence in you and your show.

More than that, success stories in relation to your podcast will help to establish your credibility and authenticity. Success stories create a connection with your audience, inspiring trust, building relationships, and emphasizing your relatability factor, a key trait for successful podcast hosts.

In Conclusion

Thinking about your podcast as a brand is a key strategy for long-term podcast success. And building and strengthening your podcast brand authority is an ongoing journey that requires dedication, consistency, and a commitment to quality.

But following these strategic steps for building a podcast brand will also make this process that much simpler.

So, invest the time and effort into crafting a brand that reflects your podcast’s essence. And watch as it transforms your show into a memorable and influential presence in the podcasting arena.